|
 White neoZone cloudnine
Sep 28-Oct 1, 2006 |
WHITE, NEOZONE, CLOUDNINE
OVER 300 COLLECTIONS TURN VIA TORTONA INTO
THE “STREET OF FASHION”
From 28 September to 1 October, in Via Tortona, Milan, Pitti Immagine is organising the international benchmark appointment for collections whose bywords are glamour and research, presenting the three shows White, neoZone and cloudnine with previews of the most interesting articles dedicated to today’s woman.
 The Via Tortona area is one of the busiest and liveliest zones of the city and meeting point for many fashion and design events. Here, all the shows make a renewed statement of their own marked identity plus a shared direction, summed up by the words: quality, research and internationality.
Careful scouting and sifting, with feelers out for the next big thing in the fashion universe, have led to a total of 305 collections in the limelight, appetising for the most informed buyers. A constant, selected number of participants is this appointment’s main feature, with 144 foreign brands adding extra interest.
White neoZone and cloudnine are an effervescent scenario of creative and experimental ideas, an effective launch pad for new international trends.
This is the second edition by Pitti Immagine, with its wealth of articles and new ideas.
THE EVENTS
A revolution of space gives a changed concept along the itinerary set up at number 27 Via Tortona for White, cutting-edge territory par excellence. A vast area animated by generous brushstrokes in white, the absolute colour, presents around 160 brands, of which 15 belong to Inside White.
neoZone relocates to number 54, still in the ex-Ansaldo zone, but now directly looking over via Tortona: a move that gives more sequence to the three exhibition areas and helps to make via Tortona even more the “street of fashion”.
neoZone presents 84 collections, 9 of which belong to Inside neoZone. Total makeover for the layout too, valorising the industrial past of this zone and depicting a futuristic department store from the post-industrial era.
 At number 58 in via Tortona, chic luxury accessories are protagonists at cloudnine, where established brands and experimental names present ‘limited edition’ and ‘hand-made’ products. A theme interpreted by 53 valuable collections, of which 7 are Inside cloudnine.
!
In the underground areas inside SuperstudioPiù, this edition sees a new project presented by Pitti Immagine. A journey through 8 exclusive collections, many of which come from one of the most creative areas for contemporary fashion, Japan and represent the most advanced frontier of research in the female fashion hemisphere. Protagonists are a choice of brands reserved for a carefully selected audience, the most elite and avant-garde international boutiques: 8 Paris Rock, Forme d’Expression, Kooth, Label Under Construction, Robes & Confections, Sak, Share Spirit and Suzuki Takayuki.
INSIDE AWARD
In a quest for quality collections with a strong feel for experimentation, the network’s events will be making room for new fashion talents in the Inside sections of the three shows.
This is the second edition of the INSIDE AWARD, judged by a panel of experts made up of important international buyers and well-known fashion journalists. This award goes to the collections with the highest creativity content out of those put forward by 31 young designers present in the whole of the Tortona Zone. The two winners, one from clothing and the other from accessories, will be offered free participation in the next edition.
HAPPENINGS
At this edition, Pitti Immagine is presenting “Mary’s Project”, two special events dedicated to the White, neoZone and cloudnine fashion community.
The White Garden at SuperstudioPiù will undergo surprise transformation to become the stage for “LOOKING FOR MARY” on 28 September at 6.00 pm. On stage, trip hop by DJ_KNR aka Donald Renda from Caporosso, the eclectics of Alpha_G and freestyle performance by Radio Deejay’s DJAladin.
On Friday 29 September, 10.30 pm there is the start of “MARY HAS GONE”. Quattrocento, one of Milan’s cult fashion clubs, will host a series of big names from the Italian house scene: Max Brigante, dj from Radio 105, Master-T, dj experimenting in analogical synthesisers, and Stefano Fontana, one of the world’s most famous representatives of Italian-style house music.
White neoZone cloudnine
www.pittimmagine.com/en/fiere/whiteneozonecloudnine |
|
|
|
