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  Trends 2007 2008  
 
 
Christmasworld
Jan 23-27, 2008, Frankfurt, Germany
 
Christmasworld Trends 2008/2009

The art of celebrating

What products will be popular with your customers next year? What trends will be important in the major cities of the world? And how can one create trend-orientated, in-store displays? You’ll find the answers to these questions at the Christmasworld Trend Show in Hall 9.2. Here, exclusively for Christmasworld, international designer and trend researcher, Gunnar Frank, has assembled the colours, designs and materials you’ll need to guarantee your displays correspond to the decorating trends for 2008/2009.

The trends of tomorrow are influenced by a cultural diversity of festivals. North, south, east and west, Frank’s trend worlds take their inspiration from worldwide style trends:

* Banzai East
* Candy West
* Lagon North
* Baroque South

Here we have put together a small foretaste for you:
 
Banzai East
Frank’s muse for the Banzai East trend world is Japan – the simplicity of a Zen garden, orchids and blossoms, exotic glass and polished metals are all major style elements. Orange-gold, linden green and sky blue are the dominant colours in this Far Eastern style.
 
Candy West
The look for kitschy trend world Candy West is as sweet as candy. Overloaded with mirror glitter, immersed in confectionery colours like pink, caramel yellow and mint, the decorative elements in this style trend are reminiscent of the dazzling, garishly colourful atmosphere of the carnival. Pop art is the force behind the association Frank creates between the whimsically trendy and the familiar.
 
Lagom North
The Swedish word Lagom translates as pleasant or exactly right. Exactly right is the best way to describe the relaxed comfort generated by the Lagom North trend theme. Featuring plain decoration, natural simplicity and a substantial amount of manual craftsmanship, the Swedish style world features pale colours like pink, sky blue and leaf green. In addition, naïve floral patterns and wreathes set joyful accents.
 
Baroque South
A touch of history, a pinch of the modern - in "Baroque South" dissipated opulence merges with contemporary ease. Delicate porcelain with a gold structure, floral decoration as light as air, damask and elegant candlesticks create the perfect setting for a sophisticated festive occasion. Dramatic colours, including magenta, aquamarine and ruby red, make a big impact.
 
Trend Show
Creative agency bora.herke cleverly stages the trend worlds created by international designer Gunnar Frank for the Christmasworld Trend Show, exclusively using products from over 1,000 exhibitors.

Trend tours
Guided tours of the Trend Show will take place daily during the fair:
Times: 11 a.m. and 3.00 p.m.
Where: Trend Show Area, Hall 9.2, Stand D90 - E98

Trend brochure
Detailed information about the trends for 2008/2009, together with a full palette of trend colours, are already available to order from Messe Frankfurt:

Kartenservice der Messe Frankfurt
Ludwig-Erhard-Anlage 1
D-60327 Frankfurt am Main
Tel.: +49 69 75 75-20 04
Fax: +49 69 75 75-12 36

Costs:
€ 20.00, plus € 3.00 P&P (inland), € 11.00 P&P (abroad).
Paperworld and Christmasworld trend-brochure combi-packs are also available,
priced € 35.00 + P&P

Gunnar Frank Trend researcher
Gunnar Frank has been the creative brain behind Christmasworld trends since 1998. The multi-talented design expert and textile engineer lives in Amsterdam, Holland. In addition to working as a professor at the Design Academy in Rietfeld/The Netherlands, Frank is a member of the International Color Authority of London.






Christmasworld
www.christmasworld.messefrankfurt.com
 
 
 
trends
 
 
 
 
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