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 ABIT – Brazilian Textile and Apparel Industry Association |
• Innovations in design, style and materials for Beach wear from Brazil;
• Brazilian export of textile products in the Beach Fashion Industry reached US$23.38 million in 2006. The United States purchased US$9.46 million pieces of the segment and is the major importer, followed by Portugal (US$2.55 million), Italy (US$2.14 million), and Spain (US$1.65 million).
Brazilian Beach Fashion
Innovative and distinct Design conquers the World
 March 2008 - Created by French Louis Réard, the bikini was definitely reinvented by Brazilian designers. The country’s confections created models such as the thong, the hang glider, and the engana-mamãe (mom-deceiver) bathing suit (description of some of the products below). This innovation, motivated by the wide territorial expanse of the Brazilian coast of 7,367 km of sea coast, emerged in the 70’s and were used in the most famous beach of Brazil, Ipanema, in Rio de Janeiro (RJ). The same beach that inspired Tom Jobim to compose the Girl from Ipanema song.
Today, the country’s beach fashion can be found around the world, a success explained by their distinct design and high quality of creations. Among the differentials presented is the application of embroideries made by specialized artisans, with exclusive regional techniques, use of alternative materials (such as crochet and lacework) and a variety of products (such as beachwear, bikinis, trikinis and bathing suits).
Some examples of companies that participate in international tradeshows are the brands Sirimar Moda Praia Ltda., and Coco Doce Moda Praia Ltda. (who participate this year in  the tradeshows Colombiamoda, in Bogotá, Colombia, and Lyon Mode City, in Lyon, France. In addition to Pokopano (which in 2007 was one of the exhibitors in Colombiamoda, in Colombia, and Swimshow 2008, in Miami). “The Brazilian beach fashion reading is venturous, with bold experimentations in each collection. The stamps, handcraft applications and differentiated cuts make such fashion a unique presence in the world, always interesting and desired”, says Ellen Massuci Leite, coordinator of the ABIT Fashion Center.
“We are the major creators of beach wear in the world, always with exclusive innovations, from the raw materials to the design. This is one of the major reasons why Brazilian beach fashion is considered the object of desire around the world”, says Rafael Cervone Netto, manager of the Texbrasil program.
Textile and Confection Trade Balance – Brazil/USA
In 2005, Brazil produced 259,400,000 units of Beach/Bathing wear, according to data of the Brazilian Textile Industry Report, produced by the Institute of Industrial Studies and Marketing (IEMI).
Brazilian export of textile products in the Beach Fashion Industry reached US$23.38 million in 2006. The United States purchased US$9.46 million pieces of the segment and is the major importer, followed by Portugal (US$2.55 million), Italy (US$2.14 million), and Spain (US$1.65 million). |
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Brief Glossary of Brazilian Beach Fashion Terms
Engana-Mamãe bathing suit: Single peace with closed front and large opening on the back, leaving only the back bare.
Sunquini: Two bikini pieces, with the lower part in the shape of a large pairs of shorts.
Triquini: Three pieces – the bikini comprised of the bra and panties with a pair of shorts on top.
Beach Skirt: Piece for covering the body after going to the beach. In the form of a robe, it is usually created in light and natural woven fabrics.
Thong: A straight cloth strip below the waistline in “V” shape.
Dental-floss Thong: Two sensual pieces, extremely low cut, that cover the least possible. |
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Description of some companies and innovative Brazilian fashion products
POKO PANO
The summer of 2008, created by designer Paola Robba for Poko Pano introduces the rhythm of the fitting of geometrical shapes inspired in the colors of Candeal Shantytown (Salvador city, Bahia), where musician Carlinhos Brown performs periodically. From scenery colored and bathed by the Sun all year round emerges the inspiration for a new collection of the brand. The incursion of Paola Robba into the community of the Candeal shantytown earned a contemporaneous language for the bikinis this time, in addition to appearing with cuttings, volumes, structured saliencies, they also appear in thong (dental floss). Stamps designed from typical musical instruments of Brazil known as atabaque (conga drum) and the architectural asymmetry of the community complement the collection, suggesting that the summer needs, above all, to have the rhythm to be sensual. The pieces have details in macramé, knots, bindings, cords and handicraft applications of embroidery work. The woven fabrics with Lycra® appear in the bikinis, thongs, and complementary pieces such as dresses and trousers (balneaire line), with highlight on unusual textile constructions developed by Salotex. The collection also presents ecological woven fabrics (developed from pet [Polyethylene terephthalate] bottles), where the mesh is interwoven with thread from the recycling process. The colors chosen for the season are: White, natural, yellow, pink, emerald, turquoise, navy blue and black.
NATIONAL HOLIDAY
New 2008 summer season collection inspired on the Amazon: Its rivers, leaves and animals, as against the elegance and practicality of the modern woman. The design was elaborated by the company’s department of style under the coordination of the famous Brazilian stylist Ronaldo Fraga, participant of the São Paulo Fashion Week. Among the innovations are the pieces with light woven fabrics and golden shades, giving a touch of glamour. There is also the application of native stones and innovative cuts combining shorts and necklines. With embroideries, the new releases receive clarity and color contrasts.
COCO DOCE MODA PRAIA LTDA.
Introducing for the first time its spring/ summer 2008 collection, the company Coco Doce shows a selection of bikinis, bathing suits, skirts and dresses for the beach. The brand has since 2002 already exported to Germany, Portugal, Spain, France, Chile, Argentina, Mexico and the United States. Among the product differentials are the pieces with embroideries that reveal a special Brazilian trait.
TÊTÊ DO BRASIL
In 2003, entrepreneur Maria Teresa Mardo decided to create a distinct style for beach year. At the time, she was 50 years old and had been 20 years in the business industry, without ant fashion experience. Today, she and her daughters, Carla Tavares and Camila Tavares, develop bikinis and bathing suits produced with latest generation raw materials such as Lycra® XTRA Life, always with the objective of enhancing comfort and valuing femininity. The brand has three product lines compatible with the styles of the three partners: A young and venturing style, one sophisticated and classic, and the last elegant and discreet. This serves to satisfy women of different age groups, but all with something in common: The outstanding style, the excellent taste, and the originality.
CHICA BRASIL
Began operations in 2006 and operates exclusively in the beach fashion industry. The company is articulating its presence abroad through distributors and direct customers, and already partakes in tradeshows in the US (Miami) and in Europe. In this collection, Chica Brasil visited the most famous beaches of the world and inspired in the charm of these paradisiacal places. Namely: Búzios (RJ - Brasil): Smaller and sensual moldings with exclusive patterns signed by Fábio Gurjão. A colored, tropical and vibrant line like Brazil. St. Tropez: Bold models with geometric patterns and metal fittings in silver, inspired on the boldness and vanguard of the most popular beach of France. Mykonos: Classic models with floral patterns and plain, feminine and natural, with golden touches that rescue all of the romanticism and glamour of Greece.
MARAZZO
LM Comex, commercial exporter and importer, founded in November 2005, launched its own brand – Marrazzo – in May 2006. Its objective is to offer distinguished beach fashion products, with embroideries, lacework and crotchet originating from Ceara state, including not only on bikinis, trikinis and bathing suits, but also out-beach wear (mixture of polyamide and cotton) To introduce exclusive products, the company relies on the partnership of embroidery workers associations, valuing specialized manual skills. It thus contributes to the social inclusion of artisans, and the perpetuation of delicate manual work, passed on from mother to daughter over the years. The company has participated in the International Business Meeting in Costa Rica and the Trade Mission of Mexico, in January 2006, and the 10th and 11th International Business Meeting of the Northeast, in Fortaleza (CE), respectively held in March 2006 and February/2007. And most recently, in June 2007, with the presentation of part of its collection for the 2008 summer to El Corte Ingles – Spain, with already pre-selected crochet pieces.
Sun and Waves
It is specialized in beach fashion and has operated in the industry since 1992. With its own and authentic style, it employs high quality accessories and elastane (spandex) woven fabrics. The patterns are always contemporaneous, seeking their own language. The pieces also come in plain colors, following the display that is in evidence in the world of fashion. For the final touch, the company is banking on handmade embroideries, leaving them with exclusive details. The variety of products includes bathing suits and thongs, skirts, trousers, loincloths and blouses with finishing in handmade painting.
Conceito Brazil
In three product lines (classic, embroidery and fashion), the brand introduces its bikinis inspired in the transformation of women and the world, offering comfortable products, versatile and with the Brazilian originality. With cuts also based on American and European models, the new releases receive very ecological details inspired in the Amazon, national rivers, leaves and native animals, always with elegance and practicality. The design was elaborated by the company’s department of style under the coordination of the famous Brazilian stylist Ronaldo Fraga, participant of the São Paulo Fashion Week. Among the innovations are the light woven fabrics with glamorous touches in golden tons, Brazilian stones and innovative cuts combining shorts and necklines. In addition to bikinis, Conceito Brazil will also present a collection of accessories such as the sandals of the brand BRAZIL 40 graus, and out-beach wear.
Terlizzi
Founded in 1952, TERLIZZI – LINGERIE ARTIFACTS is a company that produces articles for the clothes industry and focuses on production for lingerie and beach wear manufacturers, in addition to other segments of the fashion industry. The innovation, the technological progress and the preservation of the environment are the major ideals of the company, which ahs headed the national market of accessories and presented growing performance in the international market. Among the products to be displayed are the lingerie accessories: Clasps, hooks, eyelets, arches, rings and plastic regulators, metallic and coated pieces in thermoplastic, in addition to bulges. The company is present in: Argentina – Distributor and direct sales, Chile – Trade Representative, Paraguay – Distributor, México – Trade Representative, Costa Rica – Trade Representative, Bolivia – Direct Sales, Peru – Distributor, Portugal – Direct Sales, and South Africa – Trade Representative. Exports to North America and Europe have also been recorded.
Dunas Swimwear
Family owned company of beach fashion, created in 2004, focused on women aged 25 to 35 years. Its line is distinguished, rich in details such as crochet, macramé, manual embroideries, personalized metals and resins. Among the outstanding products are bikinis, bathing suits and out-beach wear (dresses, trousers, shorts and blouses). The company uses new textiles such as fluity, light and toule.
ABIT – Brazilian Textile and Apparel Industry Association
www.abit.org.br |
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