Duesseldorf, 16 April 2008 - The online-marketing-duesseldorf is further expanding its position this year as the main event for digital marketing after having had an extremely successful year in 2007.The organiser - Igedo Company ­ yet again envisages record
numbers of exhibitors and industry visitors in early autumn. Taking this into consideration the trade fair has not only been expanded by a further hall but has also set the dates for future trade shows until 2013 with the Trade Fair Duesseldorf. And that's for a good reason. The booking level has already exceeded last year's. All the well-known exhibitors from previous years have already confirmed their attendance for the 17 and 18 September. You can look forward to an expanded seminar and congress programme and further exciting innovations.

The online-marketing-duesseldorf 2008 can claim a host of changes on the organisational front as well, particularly for key positions within the team. An extensive mix of industry know-how, congress experience and industry networking ensures the continuity of the trade fair success story. For this reason Igedo and the Trade Fair Düsseldorf have already been able to set fixed dates for the online-marketing-duesseldorf right until 2013.

The must-attend show for all those with marketing responsibilities really does ensure high exhibitor satisfaction

The trade fair has registered constantly growing exhibitor and visitor numbers since 2002. In 2007 the number of exhibitors grew to 263 companies and the number of visitors increased to 10,900. The questionnaire from the beginning of the year strongly underlines the positive image of the online-marketing-duesseldorf. 100% of questioned exhibitors stated their continued satisfaction three months after the trade fair had finished and after having internally analyzed their trade fair results (linked with visitor frequency).

"The online-marketing-duesseldorf is a must-attend show for all those involved in marketing via digital media", confirmed OVK Vice President and Ebay Advertising Group Managing Director Frank Bachér. "Customer contacts are in every aspect at a very high level. The trade fair offers the ideal setting for networking and exchanging points of view". The assessment concerning the number and quality of new contacts made is actually stated as being even higher after the show than during it. 76% found the number to be good or very good. Indeed, 72% assessed the quality as good or very good.

95,4% of those questioned stated to have a direct or an advising influence on the purchasing of media services. This result underlines the status of the trade show as a trade show of decision makers. Thus, one thing is clear for the industry: The online-marketing-duesseldorf is a must for all those concerned with digital marketing.

Furthermore, the assessment of the trade show infrastructure received top marks from the exhibitors. The average mark of 1.8 can be translated as a top mark for the Duesseldorf location. A number of other factors received top marks ­ free tickets (1.6), friendliness (1.8) and ticket registration (1.9). Furthermore, the organisation (2.0), online services (2.2) and service overall (2.3) were rewarded with very positive marks.

"Old hands" lead new team

Alexander Felsenberg - Director of Tradeshows New Media at the Igedo Company ­ has
taken over the responsibility for this leading trade fair. The 43-year old is the founder and
long-serving Managing Director of the industry association called the Federal Association of the Digital Economy (BVDW) and so has amassed much industry knowledge. Nora Wilhelms is supporting him as Project Manager who successfully organised the trade show in past years. Both are being supported by Ute Nientiedt, Viola Gabler and Steffi Haendel.

A further new additional is the communication team. The PR Agency pr://ip ­ Primus Inter Pares from Muenster is responsible for communications. Its owner ­ Mr. Christoph Salzig ­ has been active since 2001 as the Press Spokesman of BVDW as well as the Online Marketing Circle (OVK). Further new members to the team are the experienced industry journalist Gregor Fuchs and the Social Media Manager Djure Meinen.

CLAUS BUEHS CONSULTING with Claus Buehs und Jutta Vogel remains responsible for the programme conception and trade show development. Claus Buehs developed the initial concept of the online-marketing-duesseldorf in 1999 and is responsible for the conceptional further development in close coordination with the trade show advisory council.

"The industry is enjoying sustained growth. The trade show and the congress will be
adapted to reflect this", stated Alexander Felsenberg. "Having had many lengthy and
personal conversations with exhibitors and visitors we are now in the position to
finalize our concept for 2008. One thing remains clear: The online-marketing-
duesseldorf is and remains the industry leading trade fair and thus a brand that we
need to manage in a careful and innovative way. That's exactly what we are doing".

online-marketing-düsseldorf
www.omd08.com