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 Cosmoprof Bologna
Apr 2007, Bologna, Italy |
Final Report
Cosmoprof 2007 - An edition to break all the records!
A staggering success as the event celebrates its 40th anniversary
 In 2007, Cosmoprof celebrated its 40th anniversary, leaving no doubt that this is the WORLD'S leading Beauty event, the undisputed meeting-place for the industry's international players.
It may be forty years old, but the event which as always was held in the city of BOLOGNA has lost none of its original youthful vitality, yet again breaking all its previous records. The statistics that underwrite its success story are so unprecedented as to make the search for new superlatives really arduous and reiterate its unquestioned WORLD LEADERSHIP.
145,331 professional visitors flocked to Cosmoprof, 5% more than in last year's edition (the additional 6,921 people are as many as the total who, on average, visit a trade fair).
36,359, in other words more than 25% of them, came from abroad: that number is 6% up on 2006 and a huge leap of 19% up on 2005.
But it's not just the visitors who came from all over the world. More than one out of every two of the total of 2,176 exhibitors showing their goods and services at the fair were INTERNATIONAL: 56% of them or a total of 1,217. Only Cosmoprof can say that it has more international exhibitors than the ones from the host country.
Every single square metre of exhibition space made available by the fairgrounds was occupied by the industry's leading companies (85,811 square metres of net exhibition space, +1,440 m over 2006)... and the quality of the stands was even better than before: innovative solutions and hi-tech materials offer tangible evidence of how much the exhibitors believe in this event and are prepared to invest to get the very best out of their presence there. With every edition, the waiting list of concerns clamouring to take part gets longer and the external structures erected to house new exhibitors now total more than 15,000 square metres of next display space!
These are vital figures that confirm yet again that Cosmoprof is an authentic goldmine for the city of Bologna. You only have to tot up the number of visitors, the number of exhibitors, their sales teams and the thousands of technicians who work on the stands who all deserve a big words of thanks from the organisers to discover that the event brings in about 155,000 people in the course of its five days every year and that the population of the city of Bologna increases by a thoroughly respectable 40% during the fair!
If Cosmoprof keeps on growing and breaking records even after forty years, it is also because it keeps on attracting the world's most important Beauty industry managers. Testifying to the quality of the visitors, this edition was once again attended by numerous CEOs of perfumery and cosmetics, haircare, beauty and packaging multinationals, all attracted here by the masses of new features and product launches and the reiteration of successful ventures.
The first edition of the Cosmolounge, a qualified space for hair salon managers, the second year of Beauty on Stage, where selective perfumery goes up on stage at Cosmoprof, the third of Nail World, driving force of the nail- and handcare sector, Masterpieces, the world's only truly international event for artistic perfumery, the top-level Hair Shows and the performances held in the crowded beauty salon halls all constitute the landmarks in an event that, 40 years down the road, still keeps on innovating and setting the benchmark for the world beauty industry.
Your appointment with Cosmoprof 2008 is in BOLOGNA, from 10 to 14 April 2008.
Cosmoprof
www.cosmoprof.com |
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