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 MAGIC Marketplace
Aug 25-27, 2008, Las Vegas, USA |
Fashion & Apparel Trade Show
ECOLLECTION at MAGIC, It’s All About the Environment
The Seed Has Been Planted! Reaction to the premiere of ECOLLECTION at MAGIC at an all-time high
 Woodland Hills, CA – Already embraced by 70 exhibitors, a bevy of like-minded strategic partners and chock full of exciting and thought-provoking content, the soon-to-debut ECOLLECTION at MAGIC is positioned to thrill.
ECOLLECTION at MAGIC’s momentum pointedly indicates a shift in consciousness and strategies throughout the marketplace. “The number of people interested in environmentally sound clothes grew 300% over the past 5 years,” according to Marshall Cohen, NPD Group’s Chief Industry Analyst.
Always ahead of the curve, MAGIC has responded with the creation of ECOLLECTION and the advanced reaction indicates a true curiosity and a clear desire on the part of the fashion industry and consumers nationwide to support the booming sustainable apparel category. This is no passing fad - this is a movement - and ECOLLECTION is the very first forum of its type within the fashion industry.
Check it out...
BIG BRANDS Agree “Green is Good” – Exhibitors as of July 8th include:
· Alternative Earth, Jonano, ONNO, bgreen apparel, Beckons Organic, Dash Hemp Santa Cruz, Escama Studio, Spiritual Gangster, Truly Organic, Z-Ply Corporation’s Earth Co., Ecoland Inc., Haley K, Kate, Lizzie Parker, RVLT by Revolve, 35 MM Clothing, Engage Green, Little Chickie Wear by Gwen Designs, Oxygen Required, Spiritual Gangster, Global Lifestyles Group, Ltd, Green 3 Apparel, Me ToWe Responsible Style, Mission Playground, Peace Frogs, Protect The Element, Recycled Planet Store, The Bob Johnson Project, Threads for Thought, Green Veranda, Greensource, Grizzly/Branded Threads and international labels Tika Merino, and Intertec’s Suria.
It’s All About the Environment
· ECOLLECTION will be serene, design driven and consciously created – with polished concrete floors, recycled booths and custom green signage
· Attendees can relax at the Luxe Lounge sponsored by Lounge 22 with sustainable bamboo furniture and cradle to cradle fabrics
· A dramatic recycled art installation will be on display courtesy of eco chic jewelry company Smart Glass
· ECOLLECTION Fashion Shows will be presented daily at 11:30 am
· DJ Freelook will spin throughout the show
ECOLLECTION Seminars
· ECOLLECTION is the place to experience an amazing roster of environmental pioneers that include:
o Nike’s VP of Corporate Responsibility, Hannah Jones
o Patagonia’s Director of Environmental Analysis, Jill Dumain
· Topics ranging from "The Evolution and Future of ECOfashion” to “Is Being Green Profitable?”
· Daily “Salons” presented by the Sustainable Style Foundation, a member-supported nonprofit organization created to provide information, resources and innovative programs that promote sustainable living and sustainable design. Salon workshop topics include:
o “Marketing Sustainability”
o "Triple Target Sustainability"
EXPERTS Lead the Way
· MAGIC has brought on Los Angeles Sustainable Business Council board member and Eco business consultant Lorelyn Eaves to develop ECOLLECTION
· MAGIC has partnered with The Gallery Los Angeles, a cutting-edge philanthropic public relations and marketing company committed to raising global awareness of eco friendly and organic apparel lines, to produce the ECOLLECTION Fashion Shows
ECOLLECTION Partners & Resources
· Eco sites Inhabitat and ECOfabulous will chronicle daily activities via onsite blog updates
· Green-centric magazine Plenty will cover ECOLLECTION, its exhibitors, and trends within this niche market in a daily, custom mini publication that will be distributed exclusively at ECOLLECTION at MAGIC
· An onsite bookstore will be stocked with the latest green design and eco titles for insatiable students of sustainability
· Other ECOLLECTION resources include the Organic Exchange, a charitable organization committed to expanding organic agriculture, with a specific focus on increasing the production and use of organically grown fibers such as cotton
About ECOLLECTION at MAGIC
ECOLLECTION at MAGIC is a juried selection of approximately 70 environmentally and socially conscious exhibitors. ECOLLECTION will run August 25-27th in Las Vegas and represents the most inclusive eco arena in the business, featuring a powerful and targeted buying and selling opportunity, educational programs and activities led by industry notables, networking andentertainment to further the growth of the eco fashion community.
MAGIConline
www.magiconline.com |
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