CPM – Collection Première Moscow to boast clearly enlarged exhibition space

Premiere of the segments “CPM accessories & shoes” and “CPM Store Concept”

The tenth CPM – Collection Première Moscow held at the Krasnaya Presnaya Expocentr Exhibition Centre in the heart of Moscow from 26 to 29 February 2008 will once again present approximately 17,200 trade visitors from over 50 countries a comprehensive overview of the current trends for the 2008/2008 Autumn/Winter season.

CPM CPM, the leading international fashion fair for Eastern Europe, is to enlarge its exhibition space by more than 23% to a total of 67,776 m². At the 4-day exhibition 1,500 brands and collections are expected to offer interested buyers a centralised and
transparent complete line-up of women’s, men’s and children’s fashion, lingerie,
leatherwear and furs, bridal and evening fashion, young fashion, leisure wear as well as
accessories.

The forthcoming CPM – Collection Première Moscow will also see the segments
”CPM accessories & shoes” and ”CPM Store Concept” celebrate their premieres. CPM Premium, the segment successfully introduced in September 2007, will now be complemented by the CPM accessories & shoes segment which is planned to
occupy approx. 2,750 m² in Halls 8.1 and 8.2.

“Following the successful launch of the CPM Premium segment we expect to receive
more than 120 registrations for this area in February 2008,” says Frank Hartmann, CEO
and President of the Igedo Company, the organiser of CPM – Collection Première
Moscow. He went on to explain: ”By introducing CPM Premium and CPM accessories
& shoes we are responding to the immense demand by numerous exhibitors of highend,
design-driven premium labels seeking an appropriate presentation platform in Eastern Europe.”

Like the Fashion Gallery of CPD the new CPM Premium segment is to become the
creative heart of CPM and turn into a source of inspiration for the design scene: a
stage for avantgarde designers, newcomers and young talents whose collections stand
out from the rest with their inimitable signature design. The total look of the CPM
Premium halls will exude an exquisite atmosphere.

Again, the buzzword for the 10th CPM – Collection Première Moscow will be
transparency and fluidity, meaning that the borders between the two segments CPM
Premium and CPM accessories & shoes will be blurred. A standardised stand design
limited to a maximum wall height of 1.60 m will underscore the purist look creating a
loft-type setting.

The second new feature in February 2008 will be the CPM Store Concept segment
located in Hall 3. The CPM Store Concept area will be a marketplace for system
suppliers from trade and industry seeking to establish vendor-managed retail areas with
either existing or potential new specialist retailers.

Explaining the new feature Christian Kasch, Project Director of CPM, said: “With the
new “CPM Store Concept” segment we are honing in on a topic that is as topical as it
is explosive. Especially in Russian specialist apparel retailing the, so far, often highly
emotionalised purchasing field is now clashing with rational, vendor-managed sales
area systems thereby posing a challenge for entrepreneurs. For system suppliers this
means they have to reprioritise their business in Russia moving away from wholesale
business and towards selling vendor-managed concepts such as shop-in-shop, store
partnerships or franchise concepts.”

The forthcoming CPM – Collection Première Moscow will also see more
renowned wedding fashion manufacturers especially from Spain, Italy and Germany,
present their lines for the first time. Upon exhibitors’ explicit request bridal wear will
now be showcased within the county pavilions. From Spain Modelnovias and the
Grupo Nupcial Novissima have already confirmed their participation. Alongside
Pronovias and Rosa Clarà they are among the four leading Spanish bridal wear brands.
Grupo Nupcial Novissima will present the following designers’ collections at CPM:
Charo Peres, Elio Berhanyer, Agatha Ruiz de la Prada, Devota & Lomba, Duyos, Javier
Larrainzar, Camila Elbez plus its private labels Adagio, Allegro, New Age, Vintage and
Vivache.

Launched in September 2005, CPM Young Fashion in Hall 8.3 will be home to the likes
of Pepe Jeans, Converse etc. in February 2008.

CPM Kids will once again present the “who’s who“ of baby and kids’ fashion with
such exhibitors as Hallo Kity, Trussardi, Patrizia Pepe, Cristina Effe, Historic Research
and many other well-known firms. Visitors will find the world of kids’ and baby fashion in Hall 2.3. The two fashion shows “CPM Kids Catwalk” and “Children’s Fashion from Spain” staged at the CPM Kids Hall with the latest trends in children’s fashion will serve as an information pool and source of ideas.

At the next CPM – Collection Première Moscow lingerie will finally be given its
own representative setting in Hall 2.2. Here, interested trade visitors can find out all
they need to know about attractive lingerie – such as exclusive dessous and sleep wear.
Daniel Hechter, Feraud and other firms have already confirmed participation at CPM
Lingerie. These firms aim to use CPM to fully exploit those particularly promising
business opportunities in Eastern Europe found by a recent market study commissioned
by the Igedo Company.

Russia is still very trendy and fashion plays an eminently important role especially in
Moscow. Over the past few years a high-spending, fashion-focused middle class has
formed in Moscow and enormously benefited fashion retailers. CPM – Collection
Première Moscow has responded flexibly to these market needs by enlarging its
exhibition space and by constantly expanding segments. The success enjoyed by CPM
over the past five years shows that both exhibitors and buyers capitalise on the trade
fair – as an ideal platform for maintaining existing customer relations and finding new
distributors but also as a pool of ideas and source of inspiration.

The 11th CPM – Collection Première Moscow will run from 10 to 13 September
2008 at the Moscow Krasnaya Presnaja Expocentr Exhibition Centre.
For further information on CPM – Collection Première Moscow as well as all
other activities concerning the Igedo Company find us on the Internet at:
www.igedo.com
www.cpm-moscow.com
www.cpm-moscow.ru