CPM – Collection Première Moscow continues on course for success

CPM Premium launch enhances ranges at CPM yet again

CPM – Collection Première Moscow remains on track for success. Eastern Europe’s leading fashion fair continues to grow and is guaranteed to provide trade buyers from Russia and its neighbouring states with a comprehensive trend overview for the 2008 Spring/Summer season. 4 to 7 September will see over 1,300 exhibitors from 37 countries present their collections on 52,000 m² at the Krasnaya Presnaya
Expocentr exhibition centre. This means numbers are up again by 18 % against the
same event last year.

For more than 16,900 trade visitors CPM – Collection Première Moscow will
serve as a powerful B-2-B platform. During the four days of the trade fair the focus
will clearly be on gathering information and placing orders. This means CPM will
continue to rank as one of the top marketing tools for firms seeking their share in
the developing Russian apparel market.

Speaking at a CPM press conference in Düsseldorf Frank Hartmann, CEO of the fair
organising Igedo Company, said: “CPM is nearly sold out again and although the
Russian clothing market is currently experiencing a slight economic dip, the general
upswing is as strong as ever. Growth rates on the market continue to be in the
double-digit range and we expect the Russian apparel market to sustain this growth
until at least 2013. Here CPM is set to provide decisive momentum in the future,
too.“

The demand for prime-segment brands, in particular, is currently also growing at an
above-average rate on the Russian market. By introducing its new segment ‘CPM
Premium’ the Igedo Company has responded to the wish voiced by many prime
labels to have a high-end platform. As of now, 80 exhibitors and collections have
confirmed their participation at CPM Premium in Hall 8.1 – including such
exclusive brands as Barbara Schwarzer, Riani and Sonja Marohn from Germany,
Nathalie Garcon from France, 2B from Greece and Cristina Effe, Ferrari, Fornarina,
Nolita from Italy. Also from Italy are Galletzia Carioni featuring the brands Light
Force, Mary Mode, Pretty Mode, Twin-Set, Sonja Fortuna as well as the firm Tutti
Frutti featuring the labels Bejeweled, Faith Connexion, Faith Industry, Guilty Brotherhood, IT, Money Clothing and Rock Revival. FTC Cashmere from Switzerland,
EMA Savahl from the USA and U-NI-TY from the Ukraine will also be taking part.

Furthermore, CPM – Collection Première Moscow will provide the over
16,900 anticipated trade visitors with a concentrated overview of women’s, men’s
and children’s fashion, lingerie and swimwear, fur and leather wear, Young Fashion,
wedding and evening fashion plus accessories.

The remaining line-up of CPM exhibitors also features many internationally
renowned brands. In the women’s and men’s wear segment the powerhouse
brands and companies for specialist retailers include the likes of the Claire Group,
Friis & Company, Godske Group, Guro, ICHI, Kaffe & Cream, Nümph, PAS, Park,
Pelsnoer, Solid and Zazar from Denmark, FINNKARELIA and RIL’s from Finland,
Bogner Jeans, Camel Active, Eduard Dressler, Kapalua, Luisa Cerano and Marc
O’Polo from Germany, ml woman, ml man, Fuego, Didier Parakian, Renato Nucci
and Lauren Vidal from France, CARAMELO, DIKTON’S, Fuentecapala, Mirto, Olimpo
and Redbeard from Spain, to name but a few.

In the CPM Kids segment we find the “who’s who” of baby and kids’ fashion
featuring such exhibitors as Claire from Denmark, Pampolina from Germany, Kenzo
and Sun City from France, Trussardi, Byblos Mini and Junior Club, GF Ferre by
Mafrat, Laura Biagiotti Dolls, Mariella Burani le Giovani and Patrizia Pepe Girls from
Italy as well as Losan, Mayoral and Tuc Tuc from Spain. Newcomers at CPM –
Collection Première Moscow include Käthe Kruse from Germany, Levis and
Arc en Ciel from France, Ollie from Great Britain, Balducci, Juicy Couture as well as
To be Too from Italy and Airfield Young Generation from Austria.

The Young Fashion segment is the platform for such brands as Lee Cooper,
Dutch and Alpha Industries from the USA (first-time exhibitor at the fair) and the
labels Six Valves and Holanda Bendorff from Spain as well as DDP from France and
Pepe Jeans from Spain etc.

Among the twelve national participations there will also be eight Brazilian exhibitors
taking part at CPM for the first time. The other country pavilions come from
Austria, Bulgaria, Denmark, Germany, Finland, France, Italy, Netherlands, Portugal,
Spain and Turkey.

Events accompanying CPM

The varied programme of accompanying events organised for CPM – Collection
Première Moscow will inform visitors on the latest trends and developments in
the fashion sector. The daily fashion shows like the CPM Catwalk in the Hall of
Design (Hall 4) as well as the CPM Kids Catwalk in Hall 3 of CPM Kids have become
firm fixtures as sources of inspiration. A new addition is the Premium Fashion Show
also to be held in the Hall of Design, Hall 4. Other catwalk highlights guaranteed to
pull in the crowds are the “Children’s Fashion from Spain“ show and the défilé by
famous Russian fashion designer Slava Zaitsev, staged in the Hall of Design (Hall 4)
at 4.00 pm on Thursday, 6 September 2007.

Likewise, the seminar programme presented at the Marble Hall promises to provide
interesting insights. The Russian Fashion Consulting Group plans to hold a workshop
on the 2008 Spring/Summer Trends 2008 and the Russian magazine “Ya
pokupayu“ will present lectures, amongst other things on “efficient advertising
measures in the fashion industry”. Other seminars are being planned.

The CPM Fashion Night is traditionally held at one of Moscow’s top up-andcoming
hot spots on the evening of the first day of the fair and invites guests to
“talk shop” in an inspiring setting.

Special Marketing Measures

Since January 2007 CPM – Collection Première Moscow has been represented on the Internet with its own matchmaking platform. This powerful B-2-B tool was designed especially for the Russian fashion market and offers apparel manufacturers and suppliers as well as commercial agents the chance to find matching business partners at www.cpm-tradeservice.com all year round. Up until today, 300 people have registered, and figures are rising.

Moreover, the Igedo Company has stepped up its visitor recruitment efforts. In
addition to all existing measures over 20,000 Russian trade buyers were also sent a
Newsletter covering key information revolving about CPM. Additionally, numerous
press roundtables were organised in selected European metropolises such as Milan,
London, Antwerp, Copenhagen, Moscow and Warsaw to inform the press about this trade fair in Eastern Europe.

For 2008 the Igedo Company has planned to extend the exhibition space for CPM –
Collection Première Moscow once again thereby demonstrating that fashion
nations will continue to focus on Russia as a future market.

The tenth CPM – Collection Première Moscow will run from 26 to 29 February 2008.

CPM – Collection Première Moscow
www.cpm-moscow.com