New in 2008: Tendence and Collectione together at the beginning of July
'Frankfurt 4 all seasons' presents products for the whole year round
The two Messe Frankfurt consumer-goods fairs, Tendence Lifestyle and Collectione Preview Spring + Summer, will be held in parallel from 2008. The first joint event will take place in Frankfurt am Main from 4 to 8 July 2008. While Collectione Preview Spring + Summer retains its name with no change, Tendence Lifestyle will be known as Tendence Autumn + Winter from 2008. Rounding off the two international trade-fair highlights in the summer will be Taste it!, the experiential gourmet event that, with a variety of activities and demonstrations, is aimed at the specialist trade and consumers with an interest in cooking.
learn more |
|
 Tendence Lifestyle
Aug 24-28, 2007, Frankfurt, Germany |
New: Taste it! : a gourmet experience at Tendence Lifestyle 2007
# Trade promotions: an innovative programme for retailers in Hall 5.0
# Glass, porcelain and ceramic themes for the end consumer: Taste it! open to private gourmets on two evenings during the fair
 Multisensory indulgence! That’s the motto of a new fair highlight making its debut at this year’s Tendence Lifestyle. Taste it! is the name of this enjoyable, high-experience, action-packed event in Hall 5.0. The event is no longer exclusively a highlight for the retail trade. This year, for the first time, the event will target the end consumer, at specific times. Taste it! offers trade visitors, particularly those from the table and kitchen segment, a practical added benefit, namely clear information and ideas designed to boost in-store product sales.
Several event areas, show-kitchens and discussion rounds, designed to provide the trade with information about the latest trends, decoration concepts and practice-based retail themes via a series of shows, workshops and presentations are the key features of taste it! Retailers can apply the ideas they get from these activities like-for-like in-store.
From 5.00 to 9.00 p.m. on the first two days of the fair, Taste it! exhibitors will also have the opportunity to show off their products to the end consumer in a more effective way, when Taste it! becomes a huge festival of the senses where visitors can taste, be amazed, copy and join in. When presented in this way, innovations and new market launches stimulate a need among end consumers, enhancing their sensitivity to the fascinating world of glass, porcelain and ceramic.
Taste it! is a new focal point for the experience- and style-orientated Tendence Lifestyle fair concept. The only consumer-goods fair to feature a lifestyle world structure is the most important autumn rendezvous for the international, trend- and design-orientated retail trade. This is because, from 24 to 28 August, the Frankfurt fair provides new product information for the forthcoming autumn/winter season and important Christmas trading period.
More information together with photographic material on Tendence Lifestyle is available at: www.tendence-lifestyle.messefrankfurt.com |
|
|
|
