Speakers for iPod
Messe Frankfurt Exhibition GmbH / Jean-Luc Valentin |
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 Decorate Life
Jul 4-8, 2008, Frankfurt, Germany |
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Decorate Life at Frankfurt Fair and Exhibition Centre
from 4 to 8 July!
* Decorate Life: a new association of events with five potent trade fairs
* New furniture platforms: Young Living and Outdoor Living
Decorate Life is the name of the new association of events with Tendence Autumn + Winter, Collectione Preview Spring + Summer, Young Living, Outdoor Living and The Design Annual to be held at Frankfurt Fair and Exhibition Centre from 4 to 8 July 2008. "Decorate Life stands for the joy of furnishing and decorating the home. At the same time, Decorate Life succinctly describes the broad portfolio of products to be seen at the five events", says Nicolette Naumann, Vice President Messe Frankfurt Exhibition GmbH.
Decorate Life is an all-embracing event for everything to do with the home and furnishing – from furniture, home accessories and home textiles, via garden furniture and tableware, to gift articles. Thus, for the first time next July, Frankfurt will be the ordering venue for all branches of the trade and for products for all seasons of the year. The huge variety of themes and product groups, as well as the size of the event, which will occupy almost the whole Exhibition Centre, mean that Decorate Life will be a must for all segments concerned, on both the industry and trade sides.
Tendence
For both the wholesale and retail trades, Tendence Autumn + Winter is the most important ordering and new-products venue for the autumn season, the Christmas business and specialist product assortments. The 'Autumn Fair' has been shifted to early July to take account of the new order cycle in the trade, which has continuously moved forward over the past years. Today, Christmas articles are to be found in the shops from the beginning of October and are mostly ordered three months in advance. Moving Tendence from the end of August to the beginning of July was decided early in 2007 following an intensive process of consultation with exhibitors, visitors and the International Strategy Commission of Tendence Lifestyle. In addition to being a design event, Tendence is a fount of innovations, a trendsetter and a source of ideas for the pioneering specialist retail trade.
Collectione
Collectione Preview Spring + Summer is the specialist marketing platform for the medium to large volume collection business for the spring and summer season for the following year and, simultaneously, the main initial launching pad for new products for the spring and summer of the next year. Moreover, it is the customised ordering venue for top decision makers and professional buyers from retail chains, department stores, DIY markets and stores and garden centres.
Young Living
Messe Frankfurt is launching Young Living next year as a new platform for youthful furniture, which will reinforce the subject of furniture in Frankfurt. Next door to the Young Living Hall (6.2) are the long-running and successful Loft and Young & Trendy sections of Tendence where over 300 exhibitors present new ideas, trends and inspiration for homes that are not only youthful and modern but also individual, and thus attract trade visitors who are sure to be interested in Young Living.
Outdoor Living
Another new focus of Messe Frankfurt in 2008 will be on garden furniture, which visitors will find at Outdoor Living in Hall 9.0. Outdoor Living perfectly supplements the spring and summer assortment of Collectione (in Halls 8, 9.1, 9.2 and 10) and takes account of the expanding segment of products for the terrace, balcony and garden.
The Design Annual
The Design Annual – inside: showtime – is a curated showcase for high-grade designer products, which is held every year under a different motto in the 'Festhalle' of Frankfurt Fair and Exhibition Centre. With The Design Annual, Decorate Life appeals not only to an international audience of trade buyers but also consumers interested in design. For this target group, the 'Festhalle' will open its doors from 4 to 7 July 2008, i.e., a day less than Tendence and Collectione, which continue to be aimed solely at trade visitors.
Obtain free admission to Decorate Life by May!
Visitors to the Heimtextil, Paperworld, Christmasworld, Beautyworld, Ambiente and Light+Building trade fairs in Frankfurt will be given the chance to visit the new Decorate Life association of events from 4 to 8 July free of charge. To this end, flyers will be distributed at the Exhibition Centre during all six fairs. Using the registration number printed on the flyer, trade visitors can register via the Decorate Life Homepage (www.decorate-life.messefrankfurt.com) online by 15 May 2008 and thus secure their free ticket to the new joint presentation of Tendence, Collectione, The Design Annual, Young Living and Outdoor Living. |
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