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 Wills Lifestyle India Fashion Week (WIFW)
Sep 5-9, 2007, New Delhi, India |
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Celebrating the ‘10th Edition’
The Search for ‘10’ - New Faces Going Places
begins at the All-India Model Auditions for
Wills Lifestyle India Fashion Week S/S 2008
 New Delhi, July 2, 2007: WILLS LIFESTYLE INDIA FASHION WEEK today announced the search for 10 ‘New Faces Going Places’ – the All-India model auditions for fresh talent on the ramp. The selected models will participate in the upcoming WILLS LIFESTYLE INDIA FASHION WEEK Spring Summer 2008 which is being held in New Delhi from September 5 – 9, 2007. Celebrating the ‘10th Edition’ our emminent jury will be looking for 10 fresh faces to launch on the ramps of WIFW as part of their commitment to always provide a platform for new talent.
Over the years, and over the editions, the WILLS LIFESTYLE INDIA FASHION WEEK has launched several faces, showcasing the best Indian talent on its runways. Models such as Neha Kapur, Deepika Padukone, Pia Trivedi, Mridula Chandrashekhar, Sonalika Sahay to name a few, have been launched at this platform.
 Over the years the entries received by aspiring models at WIFW have steadily increased. The last edition had an over-whelming response of over 240 aspiring models – and the forthcoming Spring Summer edition of WIFW once again promises to showcase the crème-de-le crème of the Indian modeling industry.
Models that have previous experience on the catwalk, will also audition for the WILLS LIFESTYLE INDIA FASHION WEEK, on the recommendation by some of India’s leading model coordinators and modeling agencies.
Announcing the WIFW S/S 2008 Model Auditions, Rathi Vinay Jha, Director General, FDCI, said, “The model auditions are not just a preliminary part, but a strong driving force for WIFW in establishing tomorrow’s faces and promoting new talent and preparing them to cope with the various roles and pressures of this exciting yet competitive business. I wish all the participants the very best of luck.”
Atul Chand, Vice President, Marketing, ITC’s Lifestyle Retailing, said, “The Wills Lifestyle India Fashion Week is the country’s biggest and most prestigious lifestyle event. It is a great platform to recognize and nurture emerging talent. These new faces, to be showcased at Wills Lifestyle India Fashion Week, will add a lot of freshness to the event.”
The Jury Selecting the ‘Ten - New Faces Going Places’ Models for WIFW S/S 2008 Showcase comprises of:
Manish Arora
Prasad Bidapa
David Abraham
Shyamoli Varma
Suneet Varma
Sumiko Murgai Nanda
About FDCI
FDCI, a not for profit organization, is the apex industry body in the field of fashion design in India. Its primary objective is to provide a cohesive platform for Indian designers and act as the mouthpiece of the industry at all relevant platforms, in a bid to promote Indian fashion - at home and abroad. FDCI is actively involved in promoting the 'business of fashion' in India and working towards corporatisation of fashion labels in India. FDCI is instrumental in facilitating designer-corporate tie-ups, aimed at expanding the designer prêt market in the country. For details visit www.fdci.org
About Wills Lifestyle:
ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men and women. A nationwide chain of exclusive specialty stores provides the Indian consumer a truly 'International Shopping Experience'. Currently there are 40 Wills Lifestyle stores in 30 cities across the country, and the brand is making rapid strides in terms of expansion – doubling the number of stores over the next three years. For details visit www.willslifestyle.com
For further details contact R&PM:Edelman:
Ambereen Ali Shah (98105 08472) Email: ambereen.shah@edelman.com
Puneet Khunger (98101 91409) Email:puneet.khunger@edelman.com
Wills Lifestyle India Fashion Week
www.willslifestyleindiafashionweek.com |
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