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 Wills Lifestyle India Fashion Week (WIFW)
Apr 5-9, 2006, New Delhi, India |
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India's Top Designers confirm participation in Wills Lifestyle India Fashion Week
INCLUDING TEN “NEW FACES GOING PLACES”
Mumbai, March 6, 2006: The Fashion Design Council of India (FDCI) today announced the list of over 78 designers, who will showcase their Autumn-Winter Prêt and Diffusion lines at Wills Lifestyle India Fashion Week, which is being held at The Grand in New Delhi from April 5-9, 2006. Of these, whilst most of the designers will be showcasing their collections on the two ramps this year, others will be displaying their garments and accessories in a specially designated trade stall area.
“We have brought together on a single platform, India’s biggest names in the fashion and creative arena. We have had a fabulous response and the number of designers participating this year is greater than ever before. These designers come from all over India – Mumbai, New Delhi, Bangalore, Kolkata, Chennai, Jaipur and Jodhpur” said Rathi Vinay Jha, Director General, FDCI, who has just returned from Europe after successful business meetings with Design Councils in Paris, Milan and London.
She added, “Wills Lifestyle India Fashion Week 2006 is a fashion-trade event that will give designers the opportunity to showcase their collections through five days of heightened business activity. The event will also preview India’s best in terms of models, make-up trends, hairstyles and accessories for the upcoming season.” This list of participants will be announced shortly.
India’s Top Designers: Wills Lifestyle India Fashion Week Superstars include:
Abhishek Dutta
Abhishek Gupta & Nandita Basu
Abraham & Thakore
Amit Gupta
Anamika Khanna
Anjana Bhargav
Anju Modi
Aparna Chandra
Araiya by Arshiya
Arjun KhannaAsha Kamal Modi for Art Karat
Ashima Leena
Ashish & Viral Parikh
Ashish Pandey
Bharat Mehra
Bian by Gurpreet Pia Fleming
Deepika Gehani
Deepika Govind
Gauri & Nainika
Geisha Designs by Paras & Shalini
J J Valaya
Jattinn Kochhar
Kavita Bhartia
Krishna Mehta
Lalit & Sunita Jalan
Malini Ramani
Manish Arora
Manju & Bobby Grover
Manoviraj Khosla
Meera Mahadevia
Meera Muzaffar Ali
Monapali by Mona Lamba & Pali Sachdev
Mumtaz & Pallavi
Namrata Joshipura
Neelam Saxena
Neeru Kumar
Neeta Bhargava
Niki Mahajan
Payal Jain
Poonam Bhagat
Pria Kataria Puri
Priti Meshram Kapoor
Prriya & Chintans
Rabani & Rakha
Raghavendra Rathore
Rajesh Pratap Singh
Rajiv & Rajesh for Amrapali
Ranna Gill
Ravage by Raj & Neetu
Rehane Yavar Dhala
Rina Dhaka
Ritika Bhasin
Ritu Kumar
Rohit Bal
Rohit Gandhi & Rahul Khanna
Sonia Jetleey
Suhani Pittie
Samant Chauhan
Satya Paul
Shantanu & Nikhil
Shantanu Goenka
Sonali Mansingka
Sonia Bhartia
Suman Nathwani
Swapan & Seema
Taniya Khanuja
Tarun Tahiliani
Varun Bahl
Our “New Faces Going Places” Fashion Designers include:
Ayesha Depala
Gaurav Gupta
Jatin Varma
Karuna Khaitan
Manav Gangwani
Prriya Awasthy
Puja Arya
Siddartha Tytler
Sirali by Gunjan & Rahul
Sucheta Merh (Earthy Myths)
Wills Lifestyle will showcase an exclusive “Wills Lifestyle India Fashion Week” line at the Grand Finale.
Atul Chand, General Manager, Marketing & Retail, ITC’s Lifestyle Retailing Business, said, “The Wills Lifestyle India Fashion Week is the country’s biggest and most prestigious lifestyle event. The Indian fashion fraternity is committed to making it truly international and the coming together of the biggest designer names at this unique platform is a reflection of the event’s stature.”
Preeta Singh, CEO PDM said “This year for the Wills Lifestyle India Fashion Week, it’s an unparalleled line-up of designers who truly represent Indian fashion. What’s even more heartening is that our designers’ pool comes from across the country!
Through Wills Lifestyle India Fashion Week, we are committed to providing the designers, the best platform for the business of fashion!”
WHY SOME OF THE DESIGNERS CHOSE TO PARTICIPATE IN WILLS LIFESTYLE INDIA FASHION WEEK:
Ritu Kumar - This is the official platform for the Indian fashion industry hosted by an industry body & committed to take Indian fashion forward.
Tarun Tahiliani - because its business is to promote fashion regardless of any other circumstances!
Rina Dhaka - I choose to showcase at the Wills Lifestyle India Fashion Week because I AM INDIA FASHION WEEK!
Rajesh Pratap Singh - we have always supported FDCI as this is the body formed by us.
JJ Valaya - When we founded the FDCI in 1998, we were very clear of its mission statement which was to create a credible platform for Indian fashion to evolve and grow. Eight years down the line I still maintain that our resolve remains unchanged & FDCI’s brainchild- the Wills Lifestyle India Fashion Week should and will continue as the official showcase of serious Indian fashion.
Raghavendra Rathore - I choose to participate in the WIFW because second only to cricket in its reach, Wills Lifestyle India Fashion Week is probably the most authentic and effective channel for fashion in India, where creativity and talent freely mature into pure business.
Rohit Gandhi (Rohit Gandhi & Rahul Khanna) - it’s the only Fashion Week that the country has and I choose to participate in India’s only fashion week and not any other fashion carnival.
Krishna Mehta - I choose to participate in the WIFW because it is the prime one and I choose to believe in it!
Arjun Khanna - I chose to participate at the WIFW because the industry needs to stay together specifically in a situation like it is today. It’s taken FDCI as a body, 7 years to bring it this far. Hence, the entire design community needs to show solidarity.
Manoviraj Khosla - I choose to participate in the Wills Lifestyle India Fashion Week because it is a great professional platform to showcase your collection and not just another tamasha show. Here the emphasis is on fashion and business. It is the only professional place to showcase your collection.
Sanjay Kapoor (Satya Paul) - FDCI is the original promoter of the Wills Lifestyle India Fashion Week. The industry should stay united at this stage. Breaking up of the fashion fraternity at this time, will be detrimental to the fashion industry.
Leena Singh (Ashima - Leena) - I have always been a part of the Wills Lifestyle India Fashion Week. This is the only official fashion week organized by the FDCI. More so I believe that buyers will come to an event not because of corporates but because of the designers participating. And it’s great to see that the designers have shown solidarity by staying together as the FDCI.
David Abraham (Abraham & Thakore) - because it is a premier fashion designers’ trade event in the country and the fashion market in India is growing enormously. Being a member of the FDCI, I chose to participate in this event.
Nikhil Mehra (Shantanu & Nikhil) - I choose to participate in the WIFW because it is the only platform that will globalize Indian Fashion!
Shantanu Goenka - It is a body for the designers and by the designers. I have been with the body ever since I started showcasing at the Wills Lifestyle India Fashion Week. I would stand by the body till the event goes on!
Gaurav Gupta - I see WIFW as an excellent platform for designers like me to show and interact with buyers and media from all over under a single banner. It has always had an interesting mix of designers and I am glad that fashion and its media in India has matured with time and is now ready to be treated as a serious focus and business.
Manav Gangwani - "FDCI provides a platform to the designers to showcase their collection at the WIFW for maximum exposure to international and domestic buyers and media. With Wills Lifestyle coming as a title sponsor it shall offer the designer an absolute perfect Indian retail concept."
Priya Awasthy - "WIFW is the most supportive and friendly platform in India that enables a designer to have complete exposure to the media, domestic and international buyers and every consumer in every part of the World. I am extremely excited and looking forward to my debut show at India's biggest trade platform."
Wills Lifestyle India Fashion Week
www.willslifestyleindiafashionweek.com
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It's the Wills Lifestyle India Fashion Week
The Title Sponsor Partner is announced:
New Delhi, February 15, 2006 - The Fashion Design Council of India (FDCI), the proprietor of ‘India Fashion Week’ and PDM (Percept D’Mark), partners in implementing and marketing the event, today announced ITC’s premium fashion brand ‘Wills Lifestyle’ as the Official Title Sponsor Partner for the India Fashion Week.
Rathi Vinay Jha, Director General, FDCI said, "FDCI is pleased to have on board ‘Wills Lifestyle’ as the new Title Sponsor Partner. We look forward to partner and associate ourselves with ITC’s premium fashion brand that has a distinct personality and profile.
With ITC, we have a partner with a depth of commitment towards building a strong partnership reflecting a solid workable business agenda – one that is aligned with FDCI’s long term vision for India’s fashion industry i.e. promoting the Business of Fashion."
Mr Y C Deveshwar, Chairman, ITC Limited said, "Wills Lifestyle is strongly established as a vibrant fashion brand offering premium consumers, both men and women, a complete lifestyle wardrobe. With this association, I see a uniquely synergistic opportunity for the partners of the Wills Lifestyle India Fashion Week to gain global recognition.
India is gaining a growing share of the global mindspace. The tremendous potential in the fibre to fashion value chain can be fulfilled by creatively leveraging our natural advantages of a rich heritage of designs and the energies of our formidable talent pool. I believe that garment designing can provide us a new source of competitive advantage. This will help India emerge as the fashion hub of the world, benefiting all constituents of the Indian textile, apparel and fashion industry.
In partnership with FDCI, we look forward to actualising this potential through the Wills Lifestyle India Fashion Week, the country’s largest lifestyle event."
Ms Preeta Singh, CEO, PDM said, "We are committed to making the Wills Lifestyle India Fashion Week a truly world class event. We have been planning a host of initiatives towards this and having a partner of the stature of Wills Lifestyle will only go to further this."
The Wills Lifestyle India Fashion Week (WIFW) 2006 will be held at The Grand, New Delhi from April 5-9, 2006.
Highlights of WIFW 2006
* The Annual B-2-B fashion trade event goes bi-annual this year -- five full days of fashion & trade twice a year
* Collections will be season specific i.e. autumn-winter & spring-summer – in line with formats, internationally
* With PDM and S2 on board, for the 1st time in 6 years, WIFW 2006 will be on par with international fashion weeks – comparable to London, Paris, Milan!
* Two ramps, a more dynamic set-up, greater participation
* More shows, so more Indian talent showcased on the ramp
* More opportunities for young designers to showcase talent at exhibition stalls
* More Accessory Designers participating
* More Models, so more new faces & fresh talent on the ramp
* More Talent Teams and
* Wills Lifestyle India Fashion Week product lines
…Wills Lifestyle India Fashion Week (WIFW) is, after all, all about the Business of Fashion!
WIFW is an all-encompassing fashion event, which will cater to the entire fashion fraternity. More than 80 designers are participating include India’s most eminent names in the world of fashion, accessory and textiles as well as young and upcoming designers. Participating designers will showcase their Prêt (ready-to-wear) and Diffusion (between ready-to-wear and couture) lines in Indian, Indo-Western and Western categories on the Ramp and in the Trade centre.
A "By Invitation Only" event, Wills Lifestyle India Fashion Week 2006 aims to serve as an effective platform to promote fashion design and provide industry professionals with the opportunity to form trade linkages within India and globally. Wills Lifestyle India Fashion Week offers participating designers a business presence through a series of marketing tools, including seminars and workshops on various facets of the industry, presentations and research reports,– all aimed at informing and updating buyers, investors, corporate houses and media.
WIFW aims to gain recognition from buyers and retailers as the single largest B-2-B platform for the Fashion Design industry.
About FDCI:
FDCI, a not for profit organization, is the apex industry body in the field of fashion design in India. Top-notch professionals in the fashion industry came together in December 1998 to form the Fashion Design Council of India (FDCI).
The Council has been set up to consolidate the position of the Indian fashion industry in the global marketplace and embodies the first step taken towards according corporate status to the fashion business in India. Its primary objective is to provide a cohesive platform for Indian designers and act as the mouthpiece of the industry at all relevant platforms, in a bid to promote Indian fashion - at home and abroad.
FDCI is actively involved in promoting the 'business of fashion' in India and working towards corporatisation of fashion labels in India. FDCI is instrumental in facilitating designer-corporate tie-ups, aimed at expanding the designer prêt market in the country.
For details visit www.fdci.org
About Wills Lifestyle
ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends, comprising - Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, Essenza di Wills range of fine fragrances, bath & body care products and fashion accessories for both men and women. Specially showcased is a range of high end offerings such as Luxurious shirts & trousers, Formal Jackets, Cashmere and Evening dresses.
A nationwide chain of exclusive specialty stores provides the Indian consumer a truly 'International Shopping Experience' through world-class ambience, customer facilitation and clearly differentiated product presentation. Unique CRM initiatives lay emphasis on a high degree of personalization, and with Club Wills, the loyalty programme that is positioned around fine fashion & fine living, Wills Lifestyle enjoys a strong bonding with its consumers.
Currently there are 40 Wills Lifestyle stores in 30 cities across the country, and the brand is making rapid strides in terms of expansion – doubling the number of stores over the next three years. Wills Lifestyle has received wide recognition within the fashion industry including "Most Admired Exclusive Retail Chain of the Year".
For details visit www.willslifestyle.com
About PDM:
PDM, a Percept Holdings company, was formed in 1994 with the vision to help brands create a 360-communication approach. In the years after its genesis PDM has established itself as India’s leading experiential marketing company through the marketing & management of events, sports marketing and celebrity management. Percept IMC is a strategic holding company that promotes, owns and manages a spectrum of marketing communication companies. It is the only integrated marketing communications conglomerate of its kind in the country, which offers comprehensive solutions to total brand communications requirement. PDM partners with Aegis Group plc, a leading marketing services company which is headquartered in London and has offices in 60 countries. The group, structured around two core business areas: Aegis media which includes Carat, Vizeum and Possterscope Communication and Synovate – a leading global market research network, allows PDM to have access to an array of best practices and research data that magnifies its reach. PDM leads with three core domains: Sports Management, Entertainment and Celebrity Management. |
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