MTN Durban Fashion Week 2008
The Search is on for New Talent!
The diverse cultural melting pot of Durban has spawned a wealth of design talent – with the likes of Gideon, Karen Monk Klijnstra, Vino, Leigh Schubert, Gavin Rajah, Lindiwe Khuzwayo and Craig Native having roots in this city. Firmly established as the cradle of emerging talent, MTN Durban Fashion Week will again in 2008 provide young designers with a platform to exhibit their work to an international audience.
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 MTN Durban Fashion Week (MTNDFW)
Jun 25-28, 2008, Durban, South Africa |
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MTN Durban Fashion Week 2008
Durban, May 9, 2008 - Young, energetic and funky MTN Durban Fashion Week, now in its fourth year, is once again set against the backdrop of Durban’s vibrant ambiance, magnificent Indian Ocean coastline and mixture of African, Eastern and Western cultural influences. MTN Durban Fashion Week 2008 is set to be a visual feast, presented by award-winning South African and international designers. Positioned as the cradle of South Africa’s young and emerging talent, MTN Durban Fashion Week 2008 will marry creativity with business, youth with experience and fashion with a cause, to present a truly spectacular and memorable event.
 Developing and supporting young and emerging talent has always ranked high on the list of priorities for convener and co-owner of MTN Durban Fashion Week, Vanashree Singh. Concurrent with their annual young designer search at top design schools, MTN Durban Fashion Week has embarked on a ground breaking initiative, partnering with the KZN Department of Arts, Culture and Tourism (DACT) to launch an exploratory programme across KZN, whose main aim is to seek, cultivate and nurture would-be designers who have the talent but lack the means to achieve success in the fashion industry.
“MTN Durban Fashion Week has always taken the fashion business seriously and intrinsic to the success of any business is investment at a grassroots level. KZN has a wealth of exceptional design talent and our event presents exciting opportunities to showcase to a wide audience. The South African fashion industry is under continuous threat from foreign imports. We believe by investing in young South African talent, we are promoting Proudly South African brands and thereby making a positive impact on South Africa’s emerging fashion talent. Young talent - their creativity and hard work - is the very essence of what makes MTN Durban Fashion Week a success and we are proud of their achievements.” said Vanashree.
This was reiterated by Evan Schiff, spokesperson for, African Fashion International (AFI) who are joint owners of MTN Durban Fashion Week, “MTN Durban Fashion Week fulfils a vital role on the local fashion calendar which falls in line with African Fashion International’s strategic objectives of unearthing and developing young designers. Our intention is to help designers grow their brands and make sales, whilst establishing links with the wider fashion manufacturing industry. MTN Durban Fashion Week has taken a strategic decision to focus on this potential and going forward will play an important role in shaping the future of the South African fashion industry.”
Staying with last year’s winning formula, this year’s MTN Durban Fashion Week will again be held on the beach. From 25 to 28 June, the Sundeck at the Suncoast Casino and Entertainment World will play host to a plethora of media, fashionistas and patrons who will all descend upon Durban’s golden mile to witness the vibrancy of new design talent and the ‘joie de vivre’ of South Africa’s best established designers. Fashion lovers can expect to witness the latest trends in men’s and women’s fashion and accessories, showing international trends with an African twist. Limited tickets to each show will go on sale to the public through Computicket in June. There will also be a series of seminars presented by respected industry professionals, which will help equip designers with additional skills to support the growth of their business.
Title sponsor MTN is continuing to inspire South Africans with their ‘Everywhere you go’ philosophy that celebrates an attitude, achievement and doing things in an exceptional way. Anthony Garstang, Senior Manager: MTN Sponsorship, Events and Exhibitions said, “MTN is proud to once again sponsor the MTN Durban Fashion Week. Fashion is multi-faceted and impacts on us in different forms; this is important to MTN because as a leader in the mobile telecoms industry, we need to monitor fashion and trends to keep us at the forefront. Our consumers are fashion conscious – they want the latest in cell phones and technology to go with their fashionable lifestyles. South Africa can hold its own on the international fashion runways with fashion ranging from ethnic and traditional to classical and avant-garde. The 2008 MTN Durban Fashion Week will most certainly not disappoint dedicated followers of fashion.”
Showcasing celebrated local couturiers, hot new talent and international designers, on an ideal beach location, MTN Durban Fashion Week 2008 has all the right ingredients to create a breathtaking and unforgettable fashion experience. |
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Durban Fashion Week
Launched in 2005 at the Durban International Convention Centre, Durban Fashion Week showcases the best of young and emerging South African designers, as well as providing a platform for SA’s top designers and couturiers. Last year nearly 50 designers – both local and international – shared the catwalk in a fashion extravaganza which has now taken its place on the international fashion calendar.
Visit www.durbanfashionweek.com for further information
VShe Promotions
A Durban-based company specialising in the fashion industry, VShe Promotions has a 50% stake in Durban Fashion Week and is owned and directed by Vanashree Singh. As one of its projects, VShe Promotions was instrumental in co-founding Durban Fashion Week, an event which has played an important role in placing Durban firmly in the international fashion arena.
For more information, please contact 031204 6081 or email info@durbanfashionweek.com
African Fashion International
African Fashion International (AFI) founded, owns and operates the African continent’s most respected and directional fashion weeks, namely Cape Town Fashion Week, MTN Durban Fashion Week (50% ownership), Audi Joburg Fashion Week (Autumn/Winter) and Joburg Fashion Week (Spring/Summer), in addition to other fashion-related strategic initiatives.
AFI’s values are:
· Excellence
· Innovation
· Transformation
· Development
· Relationships
· Integrity
AFI’s vision is to be globally recognised as the leading authority on African fashion-related strategic marketing initiatives and African fashion brands. AFI aims to improve the quality of design output from Africa, to promote African Brands, and to dramatically raise the profile of fashion designers from the continent.
AFI is spearheaded by Chairperson, Dr Precious Moloi-Motsepe, a respected philanthropist and successful businesswoman.
Visit www.africanfashioninternational.com for further information.
MTN – Headline sponsor
Launched in 1994, the MTN Group is a multinational telecommunications group, operating in 21 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: "MTN". As at 31 December 2007, MTN recorded 61,4 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. The MTN Group is a global sponsor of the 2010 FIFA World Cup South Africa™ and has exclusive mobile content rights for Africa and the Middle East. Visit www.mtn.com
For more information contact Rochelle van der Ross, PR Manager, MTN SA on 083 212 0073 or e-mail vander_r@mtn.co.za. |
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Sponsors
Headline Sponsor
- MTN
Associate sponsors
- Durban Africa
- Tourism KZN
- Department of Arts, Culture and Tourism - KZN
Official sponsors
- Hair – L’Oreal Professionel
- Hair - Mizani
- Make up – L’Oreal Paris
- Suncoast Casino and Entertainment World - Venue
Media partners
- Eastern Mosiac
- The Daily News
- Thunda.com
Additional sponsors
- SA Institute of Style
Charities
- Ifa Lethu
- Save the Children KZN
- The Sunflower Fund |
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Save the Children KZN - Official Charity
Save the Children Kwa-Zulu Natal is an organization committed to making a measurable contribution towards ensuring that the rights and needs of the children of KZN are met through the implementation of a range of development projects.
Save the Children KZN believes that every child should live in a safe, secure environment which ensures that their rights and needs are met, provides them with the opportunity to reach their personal goals and allows them to live with hope for the future. All their endeavors are driven by recognition of the special value of children and childhood.
Visit www.savethechildrenkzn.co.za for further information
Prepared for MTN Durban Fashion Week
On behalf of Durban Fashion Week (Pty) Ltd
For more information, contact:
Debbie-Lee Kelly – PR Director, D/M/Y Connections
Or
Zoe Sheik – PR Assistant, D/M/Y Connections
Tel: (031) 267-6600 Fax (031) 267-6632
Email: Debbie-lee.kelly@tbwa.co.za or zoe.sheik@tbwa.co.za |
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