Press Conference on January 26th, 2007
Mercedes-Welt am Salzufer, Oval Office, 10587 Berlin
Statements
Fern Mallis, Vice President IMG Fashion
“Ever since IMG acquired the 7th on Sixth fashion show creation and production division from the CFDA in 2001 and re-named it IMG Fashion we have very successfully grown our fashion activities around the world, making IMG the unchallenged leader in the production and management of global fashion week events. Berlin and Germany has become one of the leading markets for luxury goods in the world, which is why we believe this is the perfect time and place to launch “Mercedes-Benz Fashion Week Berlin”. This city has great style and fashion, architecture, design, arts and culture and Fashion Week celebrates and acknowledges all of it and will shine a worldwide spotlight on this creative city. We couldn’t be more excited to add Berlin to our map and look forward to being
back here in July.”
Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Passenger Cars
“Mercedes-Benz and fashion are an excellent match. Design is an important factor in the success of the Mercedes-Benz brand and is essential in distinguishing us from our competitors. Mercedes-Benz is well-known for its timeless and emotional design. It reflects more than one hundred years of brand history and, at the same time, documents the innovative strength of our brand.”
Harald Wolf, Senator for Economics, Technology and Women’s Issues of Berlin
“Berlin prevails as a trendsetter. The Mercedes-Benz Fashion Week Berlin will provide a platform, which will bring together international, national and local designers and will enable them to present themselves at highest level. This will draw attention worldwide to the city and is an important element for the further establishing of Berlin as an international fashion metropolis.”
Christian Pirzer, Senior Vice President IMG Sports & Entertainment Europe
“Big brands are constantly looking for innovative and new communication platforms. Over the last few years, fashion has developed into such a new platform. Fashion is therefore one of the fastest growing areas of business within IMG. It was only a matter of time until this trend would reach Germany. Together with the City of Berlin, IMG has been working on the development of “Mercedes-Benz Fashion Week Berlin” for the past year with the goal to develop an event that will become a permanent establishment of the international fashion calendar. We will use our international
contacts as well as all of our know-how in fashion to achieve this goal.” |
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 Mercedes-Benz Fashion Week Berlin
Jul 12-15, 2007 |
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IMG brings the Mercedes-Benz Fashion Week to Berlin
Germany’s first official fashion week event represents a new platform for international designers and fashion brands in one of Europe’s fashion capitals
 Berlin, January 26th, 2007 – IMG, the world’s premier sports, entertainment and media company, announces Germany’s first international fashion week in co-operation with Mercedes-Benz and the city of Berlin. The Mercedes-Benz Fashion Week Berlin will be an exciting fashion platform for international and German designers and will be a regular seasonal event among the growing number of fashion weeks worldwide. The event will premiere July 12 to 15, 2007.
“Berlin, with its unparalleled energy and creativity, will provide a strong foundation for this new fashion initiative, which will appropriately combine international brands that appeal to the city’s spirit with local and up and coming designers,” said Fern Mallis, Vice President of IMG Fashion in New York. “IMG’s worldwide expertise in this field and its roster of international fashion events mean that the Mercedes-Benz Fashion Week Berlin will be given the best support to achieve worldwide recognition.”
 The Mercedes-Benz sponsorship continues a very successful partnership with IMG. Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Passenger Cars, stated: “Mercedes-Benz stands and always stood for elegance and design – and this applies not only to automobiles. Our engagement as title sponsor of Mercedes-Benz Fashion Week Berlin is a logical consequence of our brand.”
Mercedes-Benz Fashion Week Berlin will take place at a unique location in spectacular historic Berlin right in the center of Europe, with catwalks emanating from the prestigious Brandenburger Gate.
Harald Wolf, Senator for Economics, Technology and Women’s Issues of Berlin, said: “The foundation of Mercedes-Benz Fashion Week Berlin is yet another milestone in the development of Berlin as a fashion capital.  We believe that Berlin provides an ideal center for Europe’s fashion industry. The fusion of international brands with the unique character of the city will create a new force among the existing fashion weeks.”
IMG Fashion is the global leader in the management and production of fashion weeks and designer fashion events. Its portfolio of events includes the internationally known Mercedes-Benz Fashion Week in New York’s Bryant Park, Rosemount Australia Fashion Week in Melbourne and Sydney, Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles, Mercedes-Benz Fashion Week Miami Swim, the Singapore Fashion Festival, Lakme Fashion Week in Mumbai, Fashion Fringe in London, Fashion Week in Moscow and Pakistan Fashion Week. IMG Fashion’s international network also includes IMG Models, the world’s number one modeling agency and The Daily group of publications.
About IMG
IMG is the world’s premier Sports, Entertainment and Media Company. IMG is a diversified global business with two major business segments: IMG Sports & Entertainment, and IMG Media. IMG employs over 2,500 people in 30 countries. Forstmann Little & Co. purchased IMG in 2004.
IMG Sports & Entertainment includes: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; client representation in golf, tennis, broadcasting, European football, rugby, cricket, motorsports, coaching, Olympic sports and action sports. In addition, IMG Academies are the world’s largest and most advanced, state-of-theart, multi-sport training and educational facility, delivering world-class sports training experiences to over 12,000 junior, collegiate, adult and professional athletes each year.
IMG Media, which includes our content production subsidiaries TWI, Darlow Smithson Productions (DSP) and Tiger Aspect Productions (TAP), is recognized as a global leader in the delivery of traditional and new media content and services, with Internet, broadband and mobile expertise, transforming how audiences access and interact with content.
IMG Media produces and distributes over 10,000 hours of sports, documentary, drama, comedy, entertainment, popular factual and children’s content annually, over multiple platforms across 200 countries, including award-winning television and radio programming. It also represents the broadcast rights to many of the world’s premier sporting events and has the world’s biggest sports archive with more than 250,000 hours of footage.
More information about IMG is available at www.imgworld.com, www.darlowsmithson.com and www.tigeraspect.co.uk.
Mercedes-Benz Fashion Week Berlin
www.mercedes-benzfashionweekberlin.com |
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