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Manish Malhotra brings Bollywood glamour to LFW
Mumbai, March 28, 2006: The final show by Manish Malhotra on day one of the Lakme Fashion Week was like a Bollywood extravaganza complete with Karan Johar as MC and a large dose of silver screen celebrities in the audience cheering their favourite designer. Manish's favourites Kajol and Preity Zinta walked the ramp and the evening was a roaring success.
Titled Freedom, Manish's all white collection with smatterings of navy, black and gold was inspired by Sufism a theme that proved that the designer had matured into a classic creator in the five years that he has been in the business.
Sticking to what he does best - Manish Malhotra presented a collection of saris, ghagra cholis, and kurta churidars with crochet, net, georgette and silk. Lace and crochet appeared on edges or as parts of garments or in their complete forms. Embellishments were restricted to crochet appliqués, pear/crystal embroidery or gold print.
Lowering the hemline of the kurta to almost ankle length Manish bid good bye to the kurti. Layering played an important part for kurtas, ghagras and at times even the pre-stitched saris. Avoiding footwear, models wore crochet booties. While churidars were skin tight in net or lace, Manish teamed the Mughal inspired kurtas with slim 'ijars'.
Men's wear comprised a few black and white shirts with crochet appliqués, sherwanis and kurtas and some dramatic dupattas.
Most of the garments were striking pieces but a white pin tuck silk over jacket worn over a black ornate corset was stunning and the saris were all glamorous draped and blended together in different fabrics.
There is no doubt that when it comes to drama and glamour in fashion Manish Malhotra is the Master of the Art. |
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 Lakme Fashion Week (LFW)
Mar 28-Apr 1, 2006 |
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 Lakme Fashion Week 2006
Lakme Fashion Week (LFW) is a joint initiative between Lakme, the leading cosmetics brand and a pillar of the fashion industry in India, and IMG, the global leader in fashion weeks and event production.
LFW has been conceived and created with an aim to integrate India into the global fashion world. LFW will be organised twice every year. The inaugural Fall/Winter Week will be held from March 28 – April 1, 2006 at the National Centre for Performing Arts (NCPA), Mumbai and the Spring/Summer Week in September-October 2006.
New initiatives like ‘Emerging Designer Category’ and ‘GenNext’ will be unveiled for the first time in India at the inaugural Lakme Fashion Week 2006 with an aim to provide a platform for promising young talent to establish themselves across India. Both Lakme and IMG have been pivotal for the success of the Lakme India Fashion Week over the last six years. |
LFW takes centrestage
The Daily integrates Lakme Fashion Week with the global fashion world
 Over 100,000 fashion and media opinion leaders and top influencers from the global fashion world at the Olympus Fashion Week in New York were provided an insight into Lakme Fashion Week through The Daily, the leading fashion publication.
In an unprecedented initiative, The Daily featured four special pages on Lakme Fashion Week during the Olympus Fashion Week, which ran from February 3-10. The stories highlighted the importance of Lakme Fashion Week, Mumbai's significance in the Indian fashion scenario, the participating designers, and other important facets of this premier event.
The Daily is a must-read for all the who's who of the fashion world. The Olympus Fashion Week is the centrestage for top designers to showcase their collections to important film and television personalities, high profile consumers, top retail and fashion executives, fashion and entertainment editors, as well as the jet setting trend setters who influence decisions on what's hot for the season to come.
Ravi Krishnan, Managing Director, IMG/TWI-South Asia and Senior Vice-President, IMG, said, "The special pages in The Daily, which is wholly owned by IMG, is part of Lakme Fashion Week's commitment to its participating designers to integrate the event with the global fashion world. This exceptional coverage for our participating designers will ensure that the fashion community worldwide is aware of the immense talent at Lakme Fashion Week. We are committed to help take Lakme Fashion Week participants to greater heights through close partnership with our fashion divisions worldwide."
Anil Chopra, Vice President, Lakme Lever, said, "This unique initiative in The Daily is just the beginning of a process that will ensure that Lakme Fashion Week's participating designers are provided with a great chance to access the global market. We will be continuously accessing all avenues and leveraging all our international associations for our participating designers to derive the maximum benefit on the global platform."
On the global arena, participation in Lakme Fashion Week will qualify up to three participating designers for possible participation in each of the following IMG international fashion events - Olympus Fashion Week in New York, Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles, Mercedes-Benz Australian Fashion Week and the Singapore Fashion Festival. IMG is also working closely with fashion events in Europe to develop benefits for participants of Lakme Fashion Week. Through its fashion week publications and website, The Daily and www.fashionweekdaily.com, IMG will promote the participants of Lakme Fashion Week and also the event. The designers participating in Lakme Fashion Week will get an opportunity to access a national and international audience of buyers, which will include four representatives each from the United States, European and Asia Pacific markets. This will also give them access to national and international media attending LFW and a platform to leverage their brand through global media exposure, and coverage of the collection on www.fashionweekdaily.com and The Daily.
Lakme Fashion Week
lfw.sifymax.in |
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