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 Lakmé Fashion Week (LFW)
Mar 5-9, 2010 |
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Lakmé Fashion Week goes Summer / Resort this March 2010
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Fashion by Anamika-Khanna |
Mumbai, December 29, 2009: India’s most prestigious fashion and trade event, Lakmé Fashion Week, scheduled from March 5 – March 9, 2010, will now be called Summer / Resort 2010. This name change is in response to the overwhelming response from designers and solidifies LFW’s commitment to the platform. LFW introduced the concept of a formal Resort platform for Indian designers. This commitment to Resort will provide increased exposure for Indian designers to buyers, media and the fashion industry both in India and abroad.
‘Resort Wear’ is defined as a year round fashion wear, which is easy to wear and caters to warmer climates globally. Contrary to the belief that Resort Wear is beachwear, the style encompasses a variety of apparels from kaftaans to evening dresses for women and comfortable, lightweight shirts, trousers and jackets, for men. Unique in its design, it is generally made from linens, cotton, silk, denim and microfibers. Resort Wear goes beyond the notion of attire for vacationing in St. Tropez, Ibiza and Cannes. It is anchored with designs for the urban fashion set who live and work in Dubai, Mumbai, New York, Paris and Hong Kong.
Globally, designers and design houses such as Oscar de la Renta, John Galliano, Michael Kors, Matthew Willliamson, Anna Sui and many others have introduced and continue to focus on Resort Wear in their collections. Resort has quickly become a recognizable and significant international business. Indian designers have long been designing Resort Wear without the formal moniker.
Examples of Indian designers who have showcased Resort lines in LFW in the recent past are Anamika Khanna, Anupama Dayal, Aneeth Arora, Nandita Mahtani and Wendell Rodricks.
Anil Chopra, Advisor, Lakmé says “Lakmé Fashion Week always stays ahead of the curve and the first in innovations such as GenNext, Men’s Wear Day and Accessory Designer Show. Now we have put in place a powerful platform that will create a bridge between talented Indian designers and the huge popularity Resort Wear has amongst consumers in India and all over the world. We are confident that this year-round collection will multiply the trade opportunities and boost the Business of Fashion for designers and buyers participating at LFW.”
Sujal Shah, Head of Fashion, IMG India says “Resort has been a well defined season internationally for years. Indian designers have a natural proclivity to Resort given the climate and the fabrics in India. Recognizing the immense talent in the country, LFW has committed to offering a yearly Summer/Resort event which serves as a powerful platform to increase the exposure of Indian designers to the international markets. LFW’s focus on this style in the coming season and years will now put India on the global map and act as a catalyst to attract more international buyers.”
Pradeep Hirani, Chairman KIMAYA Fashions Ltd., quotes “I am happy with LFW’s new focus on Resort Wear that caters to consumer demand in India and abroad. Especially so, when our country barely experiences winter and therefore, the market for resort wear is a 12-month affair. As a fashion genre, it relies on vibrant colours and flowing fabrics and fortunately the Indian designs excel on these counts. This initiative by LFW will help us leverage our strengths internationally. We see a strong market potential for this category as customers prefer lively, easy attires for all seasons.”
Designer Anupama Dayal adds “India can be a great source for international Resort Wear and it is fantastic that Lakmé Fashion Week has recognized this. Resort fashion contributes to a chunk of my company’s export earnings and therefore I welcome this move.”
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is a jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”.
LFW is organized twice every year. LFW Summer/Resort 2010 will be held from March 5 to March 9, 2010 at Grand Hyatt Hotel, Mumbai.
For further information log on to http://www.lakmefashionweek.co.in
About Lakmé:
The ‘No.1 and expert' in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance and exceptional quality color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetics
technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Salons. For further information log on to www.lakmeindia.com
About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise.
Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more
information on IMG and its business visit www.imgworld.com |
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