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 Eurasian Fashion Week (EFW)
Nov 10-14 , 2008 |
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Eurasian Fashion Week new style
 The dates for Eurasian Fashion Week, season spring/summer 2009 are defined. One of the most status events of the world of fashion will take place in Yekaterinburg from November, 10th till November, 14th. EFW organising committee keeps accepting applications for participation from designers, that would like to present their collections on the catwalk, in the showroom, and to attend the professional master classes from the leading experts of marketing, merchandising and brand promotion.
This season is going to be real unusual: the project which used to be named as the Ural Fashion Week, has risen on a new level, has grew out of just regional «Ural» and heavily having become stronger in a continental position «Eurasian». Years of preparation and carrying out the Event have shown that the Week has taken it’s place in a world calendar of fashion-events by right, and the talents opened on it’s catwalk, are capable to cause the interest even in the most tempted professionals of the fashion sphere.
The project’s concept has been changed thanks to the fact that the EFW organizers always made the corner-stone of the professional attitude towards Russian design. Besides the showcases, designers have the opportunity for professional growth of their trade-marks, such as: show-room where participants can present their collections to buyers and to potential customers; the unique professional program including a cycle of seminars from well-known experts of the fashion-industry; press briefings and conferences with leading mass-media participation. EFW gives great opportunities for designers that make cloths for kids as well — so some seasons in a row were opened by the special Baby Fashion Day.
Over project’s history the trade-marks from all over Russia and abroad: Ukraine, China, Bulgaria, France, Poland, Latvia, Canada - have taken part in this Event. Rejecting the amateurish point of view on fashion events and being guided Non-regional approach to fashion; EFW organising committee has developed the clear strategy focused on the tough and business approach to design. Result is — hundreds of bought collections, tens of signed contracts with multibrand boutiques, and not the less meaningfull — mark publicity: press-klipping of each EFW season includes not less than 1500 media materials devoted to the Event and it’s participants.
Designer’s applications for participantio are accepted on the official Eurasian Fashion Week web-site. For futher information please contact designer’s contact director EFW - Darya Zavgorodnej by phone +7(343) 351-01-10, +7(904) 388-13-61 or via e-mail: dzavgorodnaya@newton-pr.ru. |
Ural Fashion Week renamed Eurasian Fashion Week
 Ural Fashion Week organizing committee starts new fashion-season with great changes: the decision about the project’s renaming and changing the format has been made — the fashion Week changed it’s name to Eurasian Fashion Week, and the producers are planning to run the show on to pads.
Eurasian Fashion Week“In order to raise the consumer industry, concerted actions of all market’s participants are needed. We also can speak about the necessity of systematic, infrastructural projects that are able to forward the industry sector to innovative direction,– Viktor Hristenko, Minister of Industry and Energy of Russian Federation, has said — Ural Fashion Week is just one of this large-scale projects. This excathedral forum for professionals allows not only to evaluate the sector’s tendencies, but to establish constructive contacts between all concerned market’s participants”.
Ural Fashion Week transformation to Eurasian Fashion Week came up to be the result of it’s every single participant’s development. Professionals of fashion industry, such as well known designers, journalists, buyers, marketing managers have come to conclusion that UFW boiled over one of the status Russian projects and the one that has it’s own spot in world fashion events’ calendar.
A lot of reasons for renaming to be found. Among them we can name the following ones: participation of designers from throughout Eurasia — France, Great Britain, Spain, Bulgaria, Russia, Latvia, Kazakhstan, Ukraine, China, Poland — we could name them forever; also EFW’s platform location — just at the interface of Europe and Asia, that makes the event absolutely financially attractive. The unique group of producers — Newton PR&Communications Agency and Newton Fashion Services Agency can guarantee not only the high level of event’s organization but it’s further development as well.
EFW showcases are planning to be run on to complementary pads: the federal one (Yekaterinburg) and the European one (Moscow). The European one is meant to be the pad for showcases of best Russian designers, the federal one — for best collections from well-known fashion brands to talented debs. Eurasian Fashion Week format expects the collaboration with European and Asian brands, journalists and large-scale professional program that is aimed to develop the connection between all market’s participants.
EFW attractes matched audience and offer the innovative communicative methods in order to aim real business-goals of it’s clients in a fashion-marketing sphere, and to reach maximum effectiveness from participation in the Event.
According to Alexey Glazirin, general producer of EFW, — fashion industry has become the most wanted business sphere in Russia. And as far as EFW has been developing together with the fashion sphere, EFW has all chances to get the status of the leading fashion project on the continent. So a new project’s whorl is a great opportunity for every market’s participant to evaluate uptrend of this business segment.
Eurasian Fashion Week
www.eafw.ru |
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