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 AltaromAltamoda
Jan 27-31, 2008 |
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Alta Roma and Young Up-and-Coming Designers
An ongoing search for talents
Rome continues to act as a source of aesthetic and creative inspiration for an entire generation of young designers, cultivators of fashion and the refined craftsmanship for which “Made-in-Italy fashion is renowned.
This enormous natural showcase acts as a backdrop to the Alta Roma fashion shows where, for several years, an entire section has been dedicated to the collections of young designers. In this edition of January 08 they will present a preview of their F/W 08/09 collections.
The scouting, project, carried out with determination by Alta Roma, enables these new talents to express their creativity in the field of fashion, acting as a stimulating, concrete way of initiating them on exciting career paths.
Alta Roma confirms its commitment to the ongoing search, support and launch of young up-and-coming designers destined to emerge in this sector on account of the talent and passion that they manage to convey with the creation of innovative, original collections.
In fact, a number of young the stylists who have participated in the three editions of the “Who is on next?” competition, organized by Alta Roma in collaboration with Vogue Italia, have obtained success both with the critics and the public, thus gaining exposure both on the Italian and international fashion stage.
Albino, by now a consolidated name both in Italy and abroad, was the winner of the first competition held in 2005. After presenting his collection at the Paris haute couture fashion week he will be making a comeback as a special guest at the January event. Others, such as 6267, Tommaso Aquilano and Roberto Rimondi, have gained international acclaim, opening new sales points (220) throughout the world. Another such example is De Couture which now boasts as many as 40 sales points, having originally started out with 25, and a considerable increase in turnover both in Italy and abroad. Others still have built up their collections, initiated working relationships with A-list designers, such as Sergio Zambon who is collaborating with Fendi for the menswear, and won prizes and awards in this sector.
From the approximately 100 applications of the first edition of ‘Who is on Next?’ to the current 200and more, it is estimated that, for the next edition, applications for participation are likely to double. A launch pad without precedent in the panorama of Italian fashion.
As far as all young Italian and foreign designers are concerned, this project represents an extremely important and rapid means of establishing contacts that are fundamental for their professional growth. And not only, the competition also offers the fantastic opportunity of sharing the catwalk experience with renowned designers, historic names in haute couture, designers who have inspired these young talents and given them a passion for creativity, research and the preservation of haute couture working techniques.
Alta Roma, confirms its vocation in the ambitious role of talent-scout in a field that is not only of fundamental importance to the Italian economy but also representative of the excellence of Made-in-Italy creations.
AltaromAltamoda
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