Powerful Synergy for Fashion Destination Düsseldorf
IGEDO FASHION FAIRS DÜSSELDORF from 4 to 6 February 2007

As the most important international platform for women and men’s wear, lingerie,
swimwear and accessories, the four IGEDO FASHION FAIRS CPD Düsseldorf, HMD Düsseldorf, Body Look and Global Fashion call together “profashionals” from
throughout the world to Düsseldorf. After an impressive launch in July, the
innovative concept of holding these four trade fairs on the same dates at the same
venue is now to be enhanced further. Commenting on this General Manager of the
Igedo Company Frank Hartmann said: “The synergy generated by holding the
individual events together has further “empowered” Düsseldorf as a fashion
destination. This means we can now chart a new course for the forthcoming event
from 4 to 6 February 2007 making targeted and tailor-made proposals to both
exhibitors and visitors alike.” As a fashion fair organiser the Igedo Company
responds to market developments and seeks to optimise the “dialogue channels”
for the industry by establishing new special-interest areas. With clearly structured
segments these trade fairs truly reflect the market in its entirety and diversity
thereby bringing together all important trading partners from all over the world in
Düsseldorf.

IGEDO FASHION FAIRS DÜSSELDORF start the season with new hall layout

CPD Düsseldorf (Halls 9 -14, Halls 1 + 2)
CPD – Womenswear for every story
CPD is the pivotal exhibition on key “last-order” dates where representatives from
trade and industry take their final decisions for the current round of orders. The
whole cosmos of womenswear is pooled at CPD and broken down into the three
core segments Classic Woman, Modern Woman and New Womenswear. The Classic
Woman segment in Hall 10 presents companies such as Steilmann, Hegler,
Obermeyer, Frank Saul, Habella, Robell, Kirsten and März. Modern Woman in Hall
11 offers the perfect platform for such labels as Gerry Weber, Brandtex, Hirsch, Toni
Dress, Gardeur and Elegance. New Womenswear is pitched in Hall 12. Here trade
visitors will also find topical Danish firms, some with larger stands such as Fransa,
Claire DK, Bison, Kaffe and Cream or Redgreen. Just as attractive is the
“neighbourhood” with brands like YaYa, Brandtex, Sandwich and Mac. In addition
to the integrated special areas Supersize and Maternity plus New Discovery for brand new labels on the international fashion market, there will also be new areas
addressing specific target groups.

Innovations in the core segments of CPD:
The Room (Hall 11) and Concept Eleven (Hall 12) – Small Place, Big Business
These two innovative “room-in-room” concepts offer manufacturers “order
stations” in addition to their showrooms: small stand areas boasting
straightforward, coordinated design arranged strategically and favourably around
the central Communication Area of the hall. Special turn-key stands render
expensive custom-built stands superfluous allowing showroom operators to make
new, international contacts in an attractive setting with their own corporate identity.
The IGEDO considers closer cooperation with showrooms one of its most urgent
tasks in order to bundle location-related benefits. The aim here is not to shift all
business activities to the exhibition centre for the duration of the event but to set up
“branch outlets” and information areas for canvassing new customers and building
and expanding export business. Where export and new customers are concerned,
the fair is a key platform – as confirmed by the positive response of showroom-
operating firms that have returned to the exhibition grounds. “The Room” in Hall
11, which addresses the likes of Bianca, Delmod, Eugen Klein, Kirsten, Frank
Walder, Lebek and Goldix, and “Concept Eleven” sporting such brands as
Anotherwoman, Sinéquanone, Blacky Dress, Jean Paul, Bison and Sandwich are
ideal tools for maximising the benefits of having a showroom and exhibiting at the
trade fair.

Jeans, Casual & More – It’s Leisure Time (Hall 12)
CPD’s new platform for denim and streetwear is as topical as ever given the latest
developments in Germany’s “exhibition landscape”. Exhibitors whose forte are jeans
and trendy casualwear will find a place here to capitalise on the advantages of the
Düsseldorf exhibition venue with its concept of the four-in-one trade fair. The creed
here is “casual, relaxed and wearable”. Deliberately located at the interface
between New Womenswear (Hall 12) and the progressive brand world of Style &
Signatures (Hall 13), “Jeans, Casuals and More” provides a seamless blend between
the two style worlds.


Established Areas at CPD:

Style & Signatures – Really Hot Stuff (Hall 13)
This progressive special segment is home to the hippest styles and labels around the
world. This forum for the young, innovative fashion community is given a special
flair through the harmonious, stylish look of the hall with limited stand areas. High
party spirits are ensured by a DJ, central music management and the lounge bar at
the centre of the hall. Labels registered for the forthcoming event include e.g.
Nozomi Jeans, Les Petites, Connemara, Nolita, St. Martins, Snob and Ana Rita N..

Fashion Gallery – Creative & Unique (Hall 14)
Unmistakeable styling and iconoclastic fashion away from the mainstream trends
characterise the collections exhibited at the Fashion Gallery. Efficient presentation is
ensured by the clear-cut, purist showroom atmosphere with that “loft” feel that
really puts the collections into the limelight. This exclusive special segment presents
young designers and international avantgarde such as Annette Görtz, Peter O.
Mahler, Uli Schneider, Hovmann, Ischiko, Anja Gockel London, Isabelle de Pedro,
Dicktens, Sarah Pagini, Quasimodo and Kottwitz.

Accessories for Order and NightLife – Elaborate & Glamorous (Hall 9)
Glamour means the world to suppliers of event wear. Arranged as a separate, self-
contained area, NightLife showcases exclusive evening, party and cocktail fashion by
the likes of Weise, Kleemeier, Fashion New York, Designs USA, Drap Barcelona and
John Charles in a festive setting; and situated right next to it is Accessories for Order
offering everything you need to accessorise those robes for special occasions. After
all, only matching accessories turn garments into an outfit. Also new is its
advantageous location in the most frequented hall of CDP (Hall 9), serving as an
entrée to the fair under the joint motto “Celebration”. High-quality accessories will
be showcased here by such companies as Codello, Passigati, Schuchard & Friese,
Roeckl, Mayser, Abro and Borsalino.

HMD Düsseldorf – Just Menswear (Halls 7.0 +5)

The international menswear fair is held in parallel with CPD Düsseldorf and the only
one of its kind in Germany. In July 2006 approximately 140 exhibitors have
showcasted the entire range of men’s fashion: from classic menswear ranges
encompassing trousers, shirts, suits and knitwear to sporty casual wear. Already at
this early stage firms such as Brühl, Ferkinghoff, Enzo Lorenzo, King’s Road, Lloyd,
Maselli, Mode Monte Carlo, Meyer-Hosen, Miles, Morgano, Navigare and Tarnara have registered for HMD in February 2007. Here the fashion momentum for real order placing will be provided by the Trendforum Men while the Galleria Uomo with its exclusive interior design will serve as a special segment for high-quality designer fashion as well as Italian labels. Selected producers with a focus on Italian style will showcase everything fashion-conscious men need to cultivate their personal style: classy basics, exceptional designer pieces and international top labels. Lavishly presented in exhibition “streets” with that typical Italian flair, the likes of Venturo, Ciesseffe, de.rico, Ganz, Mora and Angelo Nardelli will showcase their exhibits. A special highlight for February: top German designer Doris Hartwich will be celebrating her 20th company anniversary with a grand show and many celebrities at the Fashion Theatre of the fair.

Global Fashion – Shop around the World

… is the international sourcing trade fair organised as part of the IGEDO FASHION
FAIRS DÜSSELDORF. In Hall 3 international exhibitors will provide information on
CMT, sourcing and private-label production – with a coherently presented,
standardised stand system. This is the largest and most important information and
communication exchange for the sourcing industry.

Body Look – The Perfect Shape

Germany’s only international trade fair for body, beach and legwear in Hall 15.

Power of D. -Events, Services & More

Together the IGEDO FASHION FAIRS DÜSSELDORF form the central platform for
fashion business in a professional environment … and they double as show stage,
contact exchange, media spectacle and hotbed for talent. Three days’ fashion fair,
three days’ events! Labels small and large will surprise visitors with atmospheric
events at the trade fairs. Fashion shows, seminars and workshops promise 3 days
packed with fashion experience. With grand premieres fashion labels and designers
such as Anja Gockel London, Annette Görtz, Kapalua, Toni Gard or menswear
designer Doris Hartwich will make their big appearance at the Fashion Theatre.
“Live on Stage” the new themes for Autumn/Winter 2007/08 -CLEAN SHAPES,
LEGENDARY, METROPOLITAN STYLE and DARK MOOD -will be presented here in
trend shows. A debut on the big catwalk will be the progressive brands of the Style
& Signatures Area with their own show. An air of the avantgarde will be exuded by the daily Gallery Designers’ Show presenting both established and up-and-coming
design from the Fashion Gallery.
Other major events such as the “ModeMedienPreis” Prize awarded by the
GermanFashion Modeverband invite the industry to a grand get-together on the eve
of the trade fair. Providing further proof of the inseparable connection between art
and fashion will be the opening of an art exhibition by “millinery genius” Philip
Treacy. This designer caused a stir with hat designs for the Queen, a Campbell-can
hat for Naomi Campbell and headgear for Alexander McQueen’s collections, not to
mention his eccentric shows. The doyen of Düsseldorf high fashion, Toni Gard, will
present his life’s work in a unique retrospective, not only at the Stadtmuseum
Düsseldorf but also on the catwalk of the trade fair.

POWER OF D. – the slogan for the fashion capital – means lifestyle from 3,000
fashion brands which can all be perused during the IGEDO FASHION FAIRS
DÜSSELDORF. Fast and easy to find: the Navigator and official exhibition catalogue
POWER OF D lists all firms at the trade fair, at the Düsseldorf Fashion House and at
the showrooms. Igedo’s own shuttle service from the fair grounds to the “fashion
stations” in the city centre ensures flexible “fashion hopping”. And those also
wanting to leisurely admire the cityscape can board one of the “Weiße Flotte” river
cruise ships. Issued twice a month, the e-mail Newsletter “Power of D.” keeps
readers abreast of the latest fashion and lifestyle-related events and topics in and
around Düsseldorf. Its grand party held on the Monday of the fair and entitled “D”
is a place for the industry to meet up at the exhibition centre and communicate not
just on business matters. Further services offered during the IGEDO FASHION FAIRS
DÜSSELDORF include customised package tours for buyers throughout the world in
cooperation with our partners Fairs & Guests and DMT-Düsseldorf Marketing &
Tourismus GmbH. These operators conveniently arrange quick and easy trips by
plane, train or car. A traditional and very popular extra feature of the admission
ticket is that is gives holders free admission to all municipal museums during the
trade fair thanks to the built-in Düsseldorf Art.Card. Another benefit is free use of
all public transport within the network of the VRR transport authority.

CPD Düsseldorf
www.cpd.de